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Cart abandonment is a major challenge in beauty e-commerce, with many potential sales slipping away due to unexpected costs, checkout friction, and indecisiveness. This article explores actionable strategies that top beauty brands like Glow Recipe, Summer Fridays, and Sol de Janeiro use to reduce cart abandonment, including personalized shopping experiences, streamlined checkouts, flexible payment options, and retargeting campaigns. Additionally, we highlight how tools like App0 can help beauty brands recover lost revenue by providing AI-driven recommendations, smart reminders, and a seamless shopping experience.