Beyond Quizzes: How AI Can Provide a Personalized Product Recommendation

E-commerce brands have been using quizzes to provide product recommendations. Although widespread, these quizzes are still far from the level of product consultation and recommendation that one might receive in person from a human expert. Most quizzes are limited to a narrow set of questions, leaving customers without an understanding of why each question matters to them. They never get a chance to articulate their concerns or needs directly outside of those fixed questions. In the end, they receive a generic product recommendation without an explanation, which does not necessarily build trust or confidence that they have found the right option.

AI is changing how quizzes will work in the future. Brands can create personalized product recommendations using AI-powered product category experts that can interactively engage with customers and provide a tailored experience. 

One example of this is the demo of the AI interior designer we built, showcasing how AI can analyze spaces and provide expert design recommendations.

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Below, we point out how this can happen in more detail.

Industry Experts That Your Customers Can Trust

AI-powered shopping assistants are designed to deeply understand your industry and products, making them a trusted source for customers. This expertise builds credibility, driving deeper engagement and more confident purchase decisions. Whether it’s skincare, fashion, home decor, or coffee selection, the AI shopping assistant can be trained on specific product categories to act like a stylist, interior designer, or barista, ensuring customers receive expert-backed advice tailored to their preferences and needs.‍

‍All Formats Accepted, Expert Insights Delivered

‍Traditional quizzes rely solely on text-based multiple-choice questions, limiting their ability to assess real-world conditions. Our AI-powered assistant, however, allows customers to upload images of their clothes, skin, room, or coffee. The AI then analyzes these inputs to provide a detailed assessment of the current condition, style, or environment. This capability enhances trust by delivering truly relevant recommendations based on real-life factors rather than pre-set options.

Beyond Fixed Questions: A Truly Interactive Experience

‍Say goodbye to rigid, one-size-fits-all quizzes. Traditional quizzes follow a fixed set of questions for all customers. However, customers have specific concerns or needs that may not be covered in these questions, and they may feel the quiz doesn’t capture their needs. In contrast, our AI-powered shopping assistant enables customers to type in anything they’re looking for or describe what matters most to them. The AI comprehends their intent in real time and dynamically adjusts its recommendations, creating a fluid and interactive shopping experience tailored to individual needs.‍

Personalized Product Recommendations Backed by Real-Time, Tailor-Made Explanations

‍Unlike traditional quizzes that offer generic results based on predetermined logic, AI-powered shopping assistants deliver highly personalized product recommendations. More importantly, they provide detailed, real-time explanations that address specific customer concerns, highlight key product benefits, and reinforce why a particular recommendation is the best fit. As if a product page has been generated in real-time for the customer, the AI explains why a product may fit their needs, significantly increasing customer confidence in finding the right product.

‍Conclusion

‍The future of product recommendation lies in AI-powered shopping experiences that go beyond traditional quizzes. By leveraging AI-driven product category experts, brands can offer a truly interactive, personalized, and engaging recommendation process. Unlike static quizzes, AI-powered assistants can dynamically understand customer needs, analyze real-world inputs, and provide real-time, tailored explanations that instill confidence in purchasing decisions. This level of personalization not only enhances customer trust but also drives deeper engagement and higher conversion rates.

If you want to transform your online shopping experience and provide product recommendations that actually work, let us show you a demo.