Duradry Increases Key Sales Metrics with App0’s AI-Powered Shopping Assistant

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Key Metrics

Average Order Value (AOV)

17%

Customers who used Duradry’s AI Shopping Assistant had orders with 17% higher average order value (AOV).

Online Sales

8.5%

Percentage of online orders converted using Duradry’s AI Shopping Assistant

Customer Conversion

17%

Percentage of customers purchased after engaging with the AI Shopping Assistant

The Duradry Brand

The personal hygiene market is full of products that contain toxic chemicals such as cyclopentasiloxane, talc, colorants, petrolatum, BHT, and polyethylene. Some companies have tried to create all-natural products, but these fall short in preventing sweat and body odors.

Understanding the need for a better solution, Founder and CEO Jack Benzaquen created Duradry. Duradry has become one of the best-selling clean antiperspirant brands on the market.

Their diverse product selection is made with clean ingredients, offering a safe and effective way to keep people dry and smelling fresh throughout the day.

Their 3-step solution, which consists of Duradry Antiperspirant, Duradry Sweat-Minimizing Gel, and Duradry Deep Cleansing and Deodorizing Wash, is a customer favorite.

Shopify Plus powers Duradry's eCommerce store and they’re leading the way in transforming the online shopping experience with innovative solutions.

"What makes App0's agent special is that it was built with eCommerce in mind. It understands that the objective is to serve customers while guiding them to place an order."

Jack Benzaquen
CEO of Duradry

The Challenge

Duradry faced two main challenges when trying to enhance its online shopping experience and increase sales.

First, when it comes to personal hygiene products, everyone has unique needs and preferences.

Understanding these differences and providing personalized service can be challenging through an online storefront. The absence of a helpful sales associate, commonly offered in physical retail stores, leaves online shoppers feeling hesitant or unsure about which product might address
their needs.

Engaging with customers, understanding their needs and offering relevant products reassures them they have found an effective solution.

The second challenge Duradry faced was addressing customer questions and potential objections once they were directed to the right product. Duradry needed to find a way to provide customers with the necessary information and instill confidence in their ability to complete
their purchases.

Duradry understood these challenges and sought an innovative solution. They partnered with App0 to create a custom AI-Powered Shopping Assistant equipped with expert product knowledge, enhanced sales tactics, and customer support solutions.

The Solution

Meet Dr. Dry

Dr. Dry is an AI-powered Shopping Assistant that can analyze and assist individual customer needs across multiple channels.

A customized personality based on the brand’s identity and expertise in all aspects of business operations offers customers a level of personalized service that is hard to match anywhere else.

Dr. Dry guides their journey to ensure a seamless path from product discovery to completing a purchase. Let’s explore the customized features App0 created to bring Dr. Dry to life.

Customized features & benefits

Integrating Duradry’s Brand Identity With App0’s AI Technology

App0 collaborated with Duradry to create an AI-Powered Shopping Assistant that embodies their brand voice and identity. Dr. Dry engages customers to create a fun and entertaining shopping experience through humorous responses and expert product knowledge.

Structuring Data to Create an Interactive and Accurate Resource Hub for Customers

App0 collected information across all channels to fully understand Duradry's brand and products. The data was carefully reviewed and filtered to ensure it aligned with Duradry's brand guidelines and approved messaging. App0 integrated this data into our proprietary AI architecture to create an AI-Powered Shopping Assistant that delivers precise and helpful information. The "Shop With Expert" feature enables customers to consult with Dr. Dry, describe their specific issues, and find the right product.

Built With Strategic Sales Tactics to Increase Conversions

Once customers find their product, they can ask questions or share hesitations. Dr. Dry goes beyond answering questions by analyzing customer responses and understanding their needs. This enables Dr. Dry to tailor its responses to include personalized selling points and relevant customer reviews, which helps them overcome doubts and complete their purchase. At critical moments of hesitation, Dr. Dry offers incentives, such as cashback offerings, to create a sense of urgency and encourage customers to complete their purchases.

Integrated Shopping Experience for Ease of Purchasing

App0 designed Dr. Dry to offer a seamless shopping experience through various touch points on Duradry’s eCommerce store. Customers can choose product variants and add items to their cart directly through the store’s chat, SMS, email, or social media platforms. This innovative feature makes the shopping experience effortless for customers and drives sales. Dr. Dry also acts as an extension of customer support. It processes requests and provides the correct information for post-purchase inquiries, reducing the workload for Duradry’s team so they can efficiently resolve tickets.

Implementation

Fast Development and Seamless Integration

App0 has refined our processes for developing custom AI-Powered Shopping Assistants with speed and efficiency. In our collaboration with Duradry, they were able to deploy Dr. Dry for the 30-day testing period within 4 weeks. Here’s a closer look at App0’s implementation process.

Initial Data Collection and Structuring

The first phase of the project involved a comprehensive data-gathering effort. Duradry gave access to their platforms and provided available information in various formats. App0's team organized this data and converted it into a standardized format suitable for AI training. This structured data was the cornerstone for building an intelligent and responsive AI-Powered Shopping Assistant.

Achieving a Successful Launch With Expert Oversight

Dr. Dry underwent rigorous testing to ensure it met Duradry’s performance standards. Customer interactions were closely monitored to ensure the AI-Powered Shopping Assistant functioned correctly. Seamless integration with existing eCommerce technologies was a key focus. This enabled Duradry to implement Dr. Dry and maintain its business operations with minimal disruption.
Security was a top priority in the development of Dr. Dry. Enterprise-grade measures, including SOC Type 2 compliance, were implemented to ensure rigorous security standards. Additionally, data privacy was protected with encryption at rest and a dedicated
AI instance.

"This team has amazing product velocity, and they are always trying to find innovative ways to deliver value for brand owners."

Jack Benzaquen
CEO of Duradry

The Results

The Impact of Dr. Dry

Since its launch, Dr. Dry has made a substantial impact on Duradry’s eCommerce operations. The AI-Powered Shopping Assistant has improved key business metrics and has become a catalyst for brand loyalty. These key statistics underscore its success

8.5% of all online orders were made through Dr. Dry.
17% of customers who chatted with
Dr. Dry made a purchase.
Orders through Dr. Dry had a 17% higher average order value (AOV) than typical orders.

Unlock Your Business Potential

These impressive metrics highlight how an AI-Powered Shopping Assistant is a transformative tool for eCommerce brands looking to convert first-time customers into lifelong buyers. Schedule a demo today and discover how an AI-Powered Shopping Assistant can take your eCommerce brand to new heights.

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