AI Shopping Assistant Boosts Conversions, AOV, and Revenue for Tushbaby

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Key Metrics

– Retention
25%
Percentage of online orders converted using AI concierge
33%
Higher AOV compared to unassisted orders
– Upselling
37%
Reduction of tickets needed to be processed by human agents
34%
Percentage of tickets prepared and passed to humans to resolve in a single interaction

The Tushbaby Brand

Tushbaby is a brand dedicated to making life easier for parents with innovative, practical, and stylish baby gear.

Its flagship product—the Tushbaby Hip Carrier—became a viral success, launching the brand into stardom with an appearance on Shark Tank.

Since then, Tushbaby has become a huge success and expanded its product line to include other practical accessories that ease the physical demands of parenting.

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Tammy Rant
Co-Founder of Tushbaby

The Challenge

Tushbaby recognized that prompt responses to customer inquiries round-the-clock were crucial for maximizing conversions.

Ensuring these requests were instantly answered became their top priority in driving revenue.

However, the key challenge was providing this high level of support outside regular business hours as their human agents were offline.

They turned to our AI Shopping Assistant to augment their team’s capabilities, answer questions promptly, and convert customers on
the spot.

Then, they discovered our platform’s ability to upsell customers with bundled packages and potentially improve their average order value (AOV).

Let’s examine how our AI Shopping Assistant helped Tushbaby overcome these challenges and improve multiple top-line sales metrics.

The Solution

Capturing Every Sales Opportunity and Increasing
AOV With Strategic Upsells

With our AI Shopping Assistant deployed after regular business hours, Tushbaby was able to deliver a high-level customer experience 24/7.

It answered questions instantly with accurate information, analyzed a customer’s specific needs, and offered personalized product recommendations.
However, its capabilities go beyond a basic recommendation engine. It identifies opportunities to upsell customers with Tushbaby’s bundles and drive
higher AOV.

For instance, if a customer is considering Tushbaby’s Hip Carrier, the AI Shopping Assistant can offer six different bundles tailored for this product. Each bundle has a unique cost-saving benefit to encourage purchases.

Once customers make their product selections, our AI Shopping Assistant guides them through the purchasing process to make it effortless.

Look at the results and imagine how these outcomes can enhance your brand.

The Results

Sales Performance
25.4%
of customers who engaged with AI were converted to buyers
37%
of customers added more than one item to their cart
33%
higher average order value (AOV)
34%
of customers were upsold bundled deals

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Make every customer interaction count and watch your business thrive with an AI Shopping Assistant tailored to your brand.

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