AI Shopping Assistant Helps BHU Foods Accelerate Growth and Increase Efficiency
Key Metrics
The BHU Foods Brand
BHU Foods was born from the founder’s deeply personal battle with sugary snacks.
Frustrated by the lack of healthy options, she embarked on a journey to create delicious alternatives made with low-sugar, high-fiber, and organic ingredients.
BHU Foods aims to empower people to live happier and healthier lives with affordable superfood snacks conveniently sold on their e-commerce platform.
“We are over the moon with our results, App0 has put our customer support on autopilot and significantly boosted our revenue.”
The Challenge
As BHU Foods continued to scale, they needed an effective solution to address growing customer support requests. During initial conversations, they discovered our platform's ability to not only resolve support requests but also convert interactions into sales opportunities. This laid the foundation for App0 to develop a dynamic solution that would help BHU Foods improve multiple KPIs.
The first challenge was grounded in their unique line of products. First-time visitors often needed more information to feel confident in their buying decisions. Without these critical insights, uncertainty would set in, and these visitors may leave the site without completing their orders. This highlighted the need for a solution that answered customer questions with expert product insights in real time and ultimately guided them to conversion.
The second challenge BHU Foods faced was turning first-time buyers into repeat customers. Due to their unique products, it could take a few purchases for customers to find their favorite flavor and incorporate BHU’s healthy snacks into their daily routines. To overcome this challenge, they needed a way to proactively re-engage customers and encourage repeat purchases.
Let’s dive into how App0 solved these challenges with our AI-powered Shopping Assistant that offers capabilities well beyond the generic AI agents currently on the market.their purchases.
Driving Conversions With Proactive AI Engagement & Personalized Interactions
The AI Shopping Assistant responds instantly to customer inquiries and answers specific questions, such as whether an item contains allergens or the number of calories in each serving.
As customers interact with product pages, the AI Assistant tracks browsing behavior to evolve its strategies in real time and refine product recommendations. It provides customers with product comparisons based on their preferences and helps them make informed purchasing decisions.
Finally, the AI Assistant creates a sense of urgency and drives conversions by offering strategic incentives. These incentives are one-time, temporary discounts unique to the customer and can only be used if they place their order now. This seamless blend of personalization and strategic sales tactics gives BHU’s customers everything they need to complete their purchase.
BHU Foods transformed its customer support by directing all inquiries to its AI Shopping Assistant and eliminating traditional support channels like phone and email. With complete integration into BHU’s e-commerce tech stack, the AI Shopping Assistant has full access to customer profiles, which allows it to handle a wide range of support tasks with lightning-quick speed and precision accuracy.
Managing customer orders and resolving issues quickly is essential to building lasting brand loyalty. App0 designed BHU’s AI Shopping Assistant as a strategic asset that automates all initial customer interactions with unmatched efficiency. Here’s an inside look at how the process unfolds:
- Access Order Details: Deep integration with BHU’s Shopify platform enables it to retrieve order information quickly and accurately.
- Identifies the Problem: It gathers detailed information from the customer by asking questions to gain a complete understanding of the issue.
- Ensures Policy Compliance: After the AI Shopping Assistant assesses the situation, it determines the appropriate course of action with strict adherence to company policies.
- Resolves Minor Issues Autonomously: For simple requests, the AI resolves the issue without human intervention, ultimately saving time and enhancing customer satisfaction.
- Prepares and Escalates Major Issues: The AI Shopping Assistant gathers essential details for more complex issues and prepares a support ticket to ensure a smooth handoff to human agents.
Reduces Prolonged Support Engagements: It empowers BHU’s support team to resolve issues in single interactions and reduces prolonged engagements to improve overall customer satisfaction.
Managing subscriptions was a common challenge for many customers, especially those who placed subscription-based orders without creating an account. When these customers wanted to change their subscriptions, they often found themselves confused about where to go or how to access their accounts.
The AI Concierge’s integration with Recharge allowed it to access and verify customer accounts, even if they didn’t have an order number on hand. Once verified, the AI Concierge handled a wide range of subscription management tasks, including:
- Pausing the subscription for a specified period
- Updating shipping dates to suit the customer’s needs better
- Modifying the customer’s shipping address
Customers no longer had to struggle with account access or navigate complex interfaces. The AI Concierge did everything for them. As a result, customer satisfaction increased, and the overall subscription experience became smoother and more user-friendly.
When a BHU Foods customer finishes their order, they’re offered something more—a dedicated AI Concierge for their entire lifetime. With a simple opt-in at checkout, customers can experience a new level of convenience and personalization. Once opted in, customers receive a friendly SMS from their AI Concierge, introducing itself and explaining how it could assist with any request.
When customers want to reorder, they simply send a quick text to their AI Concierge. Here’s how the process unfolds:
- Order Recall: The AI Concierge retrieves the customer’s previous BHU Foods order, knowing exactly what they purchased.
- Order Preparation: It pre-populates all necessary details—product, shipping, and payment information.
- One-Click Reordering: With the click of a button, the order is placed without the customer needing to go through the entire process again.
The AI Concierge can take it a step further by predicting when customers are running out of products and will likely reorder. It proactively contacts them with a pre-populated order that is ready for repurchasing with a simple click.
If customers aren’t interested in the same product, the AI concierge leverages its knowledge of a customer’s preferences and order history to discover new products and increase retention. This personalized approach simplifies the shopping experience and turns one-time buyers into lifelong customers.
The Results
When BHU Foods integrated the AI concierge into its storefront, the company saw impressive gains across the board. Its ability to personalize interactions and speed up processes led to significant improvements in sales and customer satisfaction.
With increased efficiency and targeted retention strategies, the results were nothing short of transformative.
Customer Conversion:
- 23% of customers were converted after engaging with the AI concierge.
- 16% higher average order value (AOV) on orders processed by the AI concierge compared to the site average.
Customer Support:
- 66% fewer support tickets were handled by human agents.
- 34% of tickets were fully prepared by the AI concierge and passed to human agents to resolve in a single interaction.
Customer Retention:
- #1 automated flow in Klaviyo became the leading retention tool.
- 50% of revenue attributed to the
AI concierge came from its
retention features.
ROI
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