5 Best Shopify Product Quiz Examples That Drive Sales in 2025

As a retailer, isn't it appealing to know that optimized quizzes can achieve conversion rates from 8% to 25%? Well, this being true, brands have also claimed that these quizzes have skyrocketed average order value up to 50%. Product quizzes guide customers to their perfect products within a few simple clicks, ultimately increasing revenue and brand trust to stimulate the shopping experience. 

As you want a surefire way to drive more sales on your Shopify store this year, let's go through some of the best product quiz examples that will mark the end of your search. We will also discuss the 10 best practices to make your Shopify quiz more impactful. 

What Is a Shopify Product Quiz?

Simply, a Shopify product quiz refers to a give-and-take content page that actively asks a series of questions to a customer, offering personalized product recommendations in return. This interactive digital feature records a customer's answers to its specific questions and analyzes them to understand the customer’s requirements. These product quizzes may appear as a simple popup or embedded into a landing page. 

Online businesses have noticed many shoppers with unclear preferences about what they want, with some expressing tiredness with long surfing hours. In such cases, a Shopify product quiz interacts with them and provides a set of recommendations within a fraction of a second. 

In short, these sets of targeted questions improve the overall shopping experience of a customer and help the store preserve its existing customers and recruit new ones. In fact, with such personalization, some companies are already pulling around 40 percent more revenue than before. 

Do You Need a Product Quiz for Your Shopify Store?

In a commercial period where more than 70 percent of customers want a tailored shopping experience, there's no doubt that you need a product quiz for your Shopify store. Let's discuss the use cases of a product quiz that make it a must for your Shopify store. 

To begin with, customers are exposed to an ocean of products online that often overwhelms them, sometimes leading them to drop the idea entirely. However, by incorporating product quizzes into your Shopify store, you can streamline their decision-making by narrowing their search radius. These quizzes provide an insight into a customer's preferences, needs, and pain points, using which you can offer tailor-made products to them in a jiffy. 

A product quiz also reveals a customer's budget behavior, which helps you create target campaigns. Not just that, as these quizzes record behavioral insights, you can regulate your messaging and promotional services accordingly. Further, your Shopify store can experience a sales boost via these quizzes, as customers are comparatively satisfied with easy product access and a seamless shopping journey. Miracle Mink Hair, a hair care brand, witnessed a 10% conversion rate to purchase for quiz takers.

5 Best Shopify Product Quiz Examples of 2025 

Do you want to explore some of the best Shopify product examples from which you can take inspiration? Let's get started!

1. Allbirds 

Founded in 2014, Allbirds is an apparel and footwear company well known for its minimalistic design products, which are lightweight, breathable, comfortable, and require little maintenance. Besides being stylish and comfortable, their products are also sustainable and eco-friendly. 

Their “Style Quiz,” made specifically for newbies on their platform, is a relatively short quiz that finishes within three questions. Accompanied by images, it's a minimal and effective quiz that understands the participant's requirements with minimal questions. 

Upon answering all the questions, the participant sees their multiple recommendations. Each page has two picks, with sufficient and relevant explanations on how they fit the participants' needs. Landing upon the perfect pair of sneakers is no more difficult with this easy-peasy quiz!

2. Bombas

Started in 2019, Bombas is a comfort-focused apparel brand known for its high-performance socks. They have a product quiz that helps shoppers choose the perfect pair of socks suited to their needs and preferences. 

The quiz starts by asking fundamental questions about the participant's sock size, comfort choices, and activity level. What makes their quiz unique is their flexible approach, wherein participants can select their options as they answer the questions. With each selection, a specific product tag related to the product is added to the quiz. 

As the participants complete the quiz, the result page displays all the tags chosen by the participant, followed by the products that suit the participant’s needs. It also has an optional email field for smooth and seamless retargeting. The way the quiz helps participants narrow down their choices is what makes their experience more personalized and enjoyable.

3. Dr. Squatch 

Dr.Squatch is an American personal care company known for its organic, natural, and high-performance products made specifically for men. Their “No Need to Guess” quiz is explicitly tailored to assist shoppers in finding the perfect scent for themselves. Participants can usually find it in the site’s top menu. 

The quiz starts by informing the participants that it has eight questions and a progress bar at the top to motivate them to complete it. With a GIF image to catch the attention of and engage the participants, the quiz questions and the options are also humorous, keeping up with the friendly tone. 

Upon answering all the questions, the participants are finally asked to drop in their email addresses to know their scent. The quiz addresses individual grooming needs and simplifies decision-making with personalized recommendations.

4. Olly

Olly, a popular eCommerce brand specializing in vitamins and nutraceuticals, offers various products to support sleep, immunity, mood, and beauty. To help shoppers navigate its beauty collection, Olly has introduced a “Beauty Quiz” that provides personalized recommendations.  

The quiz starts with a clean, minimalist start page with a progress bar showing eight questions. As users pass the quiz, Olly keeps the experience smooth and engaging by using guiding phrases like "next" and "lastly" to maintain a natural flow.  

Once completed, the results page presents three personalized product recommendations, each with an “Add to Cart” button for quick and easy shopping. Users can retake the quiz and explore suggestions based on different skin or hair concerns if they want to refine their choices.

5. Dropps 

With over 30 years of experience, Dropps is a sustainable brand known for its toxic-free, cruelty-free, plastic-free, clean, eco-friendly bio-based family of cleaning products. 

They have an engaging quiz on their landing page, especially for environmental-conscious people. The quiz begins by asking personality-based questions about the participant's household needs and eco-priorities. 

Its dynamic interactions convince the participants that the quiz tries to understand their eco-conscious values, thus building a sense of trust and responsibility. This loyalty is again reflected in the personalized recommendations, which justify how and why the particular product best fits the participant.

10 Best Practices to Make Your Shopify Quiz More Impactful

Are you all set to build your first Shopify quiz? Here are some best practices to make your quiz more engaging for your customers and high-converting for you! Let's get started!

1. Start the Quiz with Burning Questions to Understand the Needs of the Audience 

To attract participants and convince them to take the quiz, you must start with burning questions addressing their pain points. Understanding and addressing their needs helps you engage them right from the start. 

Start with relatable, relevant, and thought-provoking questions like, “What are your current skincare concerns?”. Such questions not only personalize the quiz while leaving the participants heard and curious but also provide you with in-depth insights into the pain points of your target audience. 

2. Keep It Short, Simple, and Concise. 

While people are busy and don't prefer wasting time on quizzes, you need to ensure that it's short, making it feel worth their time and effort. Keep the questions to the point, straightforward, and simple. Aim for no more than 5-7 questions. The more concise the quiz is, the higher its completion rate. 

Frame the questions carefully to avoid any confusion or technical jargon. While providing personalized recommendations, don't overwhelm the participants with many options. Try to narrow down your recommendations to a few products, making it easier for them to choose from. 

3. Use Conversational Tone. 

Ditch the traditional formal questionnaire format because it's not dull but also frustrating to be interrogated. Go for a natural, warm, friendly, and conversational tone using “you” and “your” to make the participants feel that they're interacting with a virtual sales associate. 

For example, Instead of asking, “Select your skin type,” you can ask, “How would you describe your skin on most days?”. Besides keeping the participants engaged, it builds a more enjoyable and trustworthy experience. 

4. Have a Well-Defined Logical Flow. 

Logical flow refers to the branching path where one question is built upon another. With a well-defined and intuitive logical flow, each question smoothly transitions to the next one, naturally narrowing down to more specific preferences. On the contrary, disconnected questions confuse and frustrate the participants, forcing them to abandon them. 

For example, in a skincare quiz, if you first ask about the participant’s skin type, the next question will be related to the answer provided by the participant in this question. If the participant answers “oily skin type,” the subsequent questions should only target issues related to oily skin type. 

5. Include a Progress Indicator. 

A progress indicator is an essential element in your Shopify quiz. It keeps the participants informed about how far they've come and how close they are to the results page. It also reassures them that it's quick to complete and worth their efforts. 

You can have a visual bar indicator, percentage, or a step counter indicator. This informs the participants about the quiz length, thus encouraging them to complete it and improving their completion rates.

6. Have Clear and Well-Defined CTAs. 

While suggesting personalized recommendations, include clear and well-defined CTAs (Call-to-action) to inform the participants what to do next. Instead of using bland and vague CTAs like “Continue” or “Submit,” have more compelling and action-driven ones like “Get Your Personalized Picks,” “Claim Your Discounts,” etc. 

The CTAs must be strategically placed with visually distinctive fonts and colors at the end of the quiz, directing the participants towards taking that final step. 

7. Make Your Quiz Mobile Accessible.

Most shoppers shop from their phones; thus, they will only take these quizzes on their phones. That's why your quiz should be mobile-friendly. Try to create a seamless mobile experience with a clean, scrollable layout, easy-to-tap answer choices, and touch-friendly buttons. A mobile-optimized quiz has high conversion rates and low drop-off rates.

8. Make the Email Opt-in Form Optional. 

Most participants don't prefer dropping their email IDs in the lead capture form. While these emails are valuable for future retargeting, you can't and shouldn't force your participants to do it. 

Instead, offer the option to skip or provide an incentive, such as “Get your personalized results + an exclusive discount via email!” This way, users feel in control and are more likely to engage willingly. 

9. Consider Giving an Offer. 

As your participants complete the quiz, offer them an incentive to make them feel valued. Offer rewards like a discount, free shipping, or a free sample to create a sense of urgency and appreciation and encourage them to complete the purchase. 

For example, A simple offer like “Here you go with your personalized picks - plus, enjoy a flat 15% off on your first order” is a great way to capture leads and make it feel more like a genuine perk rather than a forced sales tactic.

10. Track, Measure and Improve.

Make sure to A/B test your quiz multiple times before launching it. Even after launching it, you need to monitor the analytics regularly to identify the exact points where the participant loses interest. Experiment with CTAs, various question formats, and incentives to determine which works best for you. 

Continuous improvements ensure your quiz remains engaging, effective, and aligned with customer preferences, ultimately driving higher conversions and better product recommendations over time. Data-driven tweaks can turn a good quiz into a powerful sales tool.

Conclusion 

Shopify product quizzes are a great and sure-shot way to boost conversions and engagement on your eCommerce store. They give a personalized touch to the entire customer journey, thus making the shoppers feel valued and heard.

Are you ready to integrate a customized and highly converting product quiz into your Shopify store? Let's start it off with App0! Built by AI-powered experts who understand precisely what every customer wants, these AI-powered quizzes are trusted by industry giants to boost conversion rates. They go beyond the traditional questions, thus forming an interactive questionnaire with diverse question formats. Besides, they also offer expert insights and personalized recommendations backed by detailed, real-time, tailored explanations. Shopping online has never been easier, as it's with App0’s product recommendation quizzes. Try it today!

FAQs: Shopify Product Quiz