Why should businesses care about text messaging

Businesses should care about text messaging because it is a quick and convenient way to communicate with customers and colleagues. Text messaging allows for quick and efficient communication, which is essential for any business that wants to stay competitive in today's fast-paced market.

Text messaging is also a great way to reach customers where they are. Many people have their phones with them at all times, and they are more likely to see and respond to a text message than they are to an email or phone call. This makes text messaging a powerful tool for businesses that want to reach their customers quickly and efficiently.

Text messaging is also a cost-effective way to communicate. Traditional forms of communication, such as phone calls and snail mail, can be expensive and time-consuming. Text messaging, on the other hand, is relatively inexpensive and can be done quickly, making it a cost-effective way to keep in touch with customers and colleagues.

In addition, text messaging is a versatile tool that can be used for a variety of purposes. It can be used to confirm appointments, send reminders, offer promotions, and much more. This flexibility makes text messaging a valuable tool for businesses of all sizes and industries.

According to a 2019 survey by Nexmo, 90% of text messages are opened within the first three minutes of being received, and 90% of people who receive a text message will respond to it within the first hour. This makes text messaging a powerful tool for businesses that want to reach their customers quickly and efficiently.

In conclusion, businesses should care about text messaging because it is a quick, convenient, cost-effective, and versatile way to communicate with customers and colleagues. Whether you are a small business owner or a large corporation, text messaging can help you stay connected and competitive in today's market.