Top 10 Product Recommendation Quiz Examples That Improve Customer Conversions in eCommerce

About 83% of customers agree to share their data for a more personalized and customized shopping experience. Moreover, 59% of them also accept that their buying decisions depend significantly on the personalized content provided to them. 

These stars reflect how a personalized customer journey can help you skyrocket sales and conversions and beat the competition. One of the best ways to accomplish this is to create a product recommendation quiz for your customers. It's an interactive and fun way of engaging with your customers while trying to understand their needs and preferences and suggesting the best products accordingly. 

Are you looking for some of the best product recommendation quiz examples in the eCommerce domain? Well, let's explore it together in this blog. 

Why Should You Integrate Product Recommendation Quizzes in Your Ecommerce Store? 

Before diving into some of the best product recommendation quiz examples, you must wonder why you should have one in your eCommerce store. This intuitive tool makes your customers feel valued when they're asked the right questions and experience personalized recommendations as they would from a store associate. Some of the benefits of investing in product recommendation quizzes are listed below. 

1. Zero-Party Data Collection 

These product recommendation quizzes allow customers to intentionally and proactively share their basic information with the brand. It gives eCommerce marketers more advanced and more prosperous insights into their target audience's preferences, habits, purchase intentions, personal context, etc. This information ultimately allows us to craft better and more targeted campaigns with highly personalized and targeted messaging.

2. More Personalized Content 

The data in the quizzes comes directly from the customers, which helps businesses and brands understand their points and how they can serve them better. With the right and thoughtful questions asked craftfully, brands can understand their buyer profile better. Furthermore, the personalized recommendations provided at the end of the quiz help reduce decision fatigue, thus assisting them to shop confidently. 

3. Improved Engagement 

Product recommendation quizzes turn passive shoppers into engaged participants by making their experience interactive and personalized. Instead of aimlessly browsing, customers answer fun, relevant questions that guide them to the perfect products. This gamified approach keeps them interested, encourages extended site visits, and builds a stronger connection with your brand.

4. Improved Conversion Rate 

Product recommendation quizzes boost conversion rates by guiding shoppers to the perfect products based on their preferences and needs. This personalized approach reduces decision fatigue, builds confidence, and creates an engaging shopping experience. Customers receiving tailored suggestions are more likely to complete their purchase, leading to higher sales and satisfaction.

10 Best Product Recommendation Quiz Examples 

Let's explore some of the best product recommendation examples in eCommerce. Take inspiration from these best ones and create the perfect one suited for your customer & business needs!

1. Ogee 

Founded in 2016, Ogee is a natural, organic, luxury skincare brand famous for its iconic sculpted face sticks. Adhering to stringent regulations, they also have NSF certifications, and their products are over 70% organic. Their product line includes high-performance, multi-performance skincare elixirs, tinted serums, mascara, lipstick, and many more. 

Ogee offers a shade match quiz for its shoppers wherein they can figure out their natural skin tone and buy products and matches that suit them. Built-in a conversational flow, the quiz guides the user through image-based questions about their closest skin tone. Furthermore, it narrows the choices with multiple-choice questions about which shade the participant had bought the last.

Moving ahead, it asks them about their undertone and offers to help them know it if they don't. The next page asks them about the beauty product they use the most, with a last question about their desired makeup finish. 

It's a short quiz with 4-5 questions involving both image-based and multiple-choice-based questions. Besides it also has a progress bar, which shows how close the participant is to completing the quiz. The conditional logic is well set; when the shopper wants to know their undertone, it skips the other follow-up questions, thus helping them figure out their undertone first.

The last step subtly hints participants to leave their email IDs but doesn't force them to do so with a skip option. Participants are redirected to their personalized results page when the quiz is completed. Their favorite products have already been selected in the best-suited shade and an “Add to Cart” option for a seamless, quick checkout. 

2. Undersun Fitness 

Undersun Fitness is a US-based health & fitness company focusing mainly on accessible, attainable, and sustainable fitness strategies. Resistance bands are a crucial part of their offerings, and they are known for their lifetime warranty and durability. 

Undersun’s shop quiz is featured on its home page, and it redirects to a fresh quiz landing page to avoid all sorts of distractions that can interfere. The quiz starts with questions like the participant's gender, age, workout experience level, fitness goals, and preferred workout location. 

The quiz is followed up with a short lead capture page wherein participants must drop their email addresses to get their results. Once done, the company also offers a 10-dollar discount code to redeem on the product the customers are about to be suggested.

 It's a short, automated, multi-step quiz that may be considered a prescriptive approach to building revenue and driving customers with personalized recommendations.

3. Puroast Coffee

Puroast Coffee is known for its unique, low-acid, smooth, and less-bitter coffee. Their coffee promises to have 70% less acid while preserving the same rich, gourmet taste with its proprietary roasting technology. 

Upon loading on their website, the customer is greeted by Roasty, their AI assistant from App0, which presents the quiz and helps them choose the best one for their taste buds & preferences. Firstly, Roasty tried to understand the customers' preferences by asking basic questions such as their brewing style, the type of coffee they're looking for, and if they prefer decaf. 

This quiz stands out because it’s sweet, simple, and short, doesn't restrict the customers with multiple-choice questions, and allows them to type in their responses. Such open-ended questions enable customers to express their needs and concerns more flexibly than multiple-choice questions. 

Furthermore, the quiz ends with 2-3 questions, with Roasty suggesting the perfect product for the customer, an “Add to Cart” option, and a special discount. Customers can also subscribe to that product or even make a one-time purchase.

4. Pusheen

Built for Pusheen fans from across the globe, Pusheen Corp. deals with content and products related to Pusheen. It's an Illinois-based company that sells Pusheen-related plushes, collectibles, clothing & accessories, beauty & skincare, books, stationary, office & tech, and many more products. 

Pusheen has many quizzes on its website, namely “What kind of pet should you get?”, “What kind of sweet are you?” etc. It goes beyond the regular product recommendation quiz and helps participants connect personally to the product they're being suggested. 

The quiz uses both pictorial and text-based multiple-choice questions. While some directly relate to the products, others relate to the participant's personality. To keep the participants hooked and engaged, the questions are framed as if the actual Pusheen is asking them. 

The questions are accompanied by product images that signal the brand's imagery in the quiz. The questions end with an optional email opt-in form. Lastly, the result shows the Pusheen type, which matches the participant's personality and justifies it with a relevant explanation connecting it with the Pusheen products. The participants not only know their Pusheen personality but are also suggested personalized products based on their traits, as answered in the quiz.

5. The Sill

Named after the Great Whin Sill, the Sill is an online plant retailer that mainly deals with varieties of thoughtfully selected indoor and outdoor low-maintenance greenery for every lifestyle. They believe plants can improve their lifestyle and wellbeing, thus making this task simple, fulfilling, and enjoyable. 

They offer a speedy plant match quiz, a simple, short, and sweet quiz, thus helping you find the perfect plant for yourself in 15 seconds. The quiz has only three questions, making it a “speedy” one. 

The Sill solves question abandonment issues with gentle, friendly error messages that nudge users when they skip a required answer. This keeps shoppers engaged rather than frustrated, ensuring they complete the quiz without second-guessing.

In questions that require clarity and context,  the Sill adds clear descriptions that explain how many options a shopper can select and how to assess the lighting conditions in their space. Once the quiz is complete, The Sill doesn’t just give recommendations—it immediately directs users to a shoppable landing page with their best-match plant front and center. There’s no hunting through product listings or losing momentum. If a shopper is ready to buy, the checkout process is as effortless as possible.

Not every shopper converts on the spot—but The Sill has a plan for that, too. In such cases, the brand collects their email IDs and automatically sends a welcome email with a discount code to encourage hesitant buyers to complete their purchase.

6. Esker Beauty  

Headquartered in Austin, TX, Esker Beauty is a cosmetic brand that believes in the power of natural botanical actives to nourish and treat our skin. Their product line includes clean, premium, natural, and plant-based body care products. 

They have a “Body Skin Type Quiz,” which helps participants identify their skin type and recommends a personalized skincare set based on it. The quiz starts with some basic profiling questions, starting with whether the participant follows any body care routine. 

Furthermore, it asks them other questions like their age, skin concerns they've faced lately, their preferred fragrances, etc. Within 5-6 questions, it understands the participant's concerns and asks them an optional question to drop in their email address. 

After the email opt-in form, the results page shows the participant’s skin type and the personalized product recommendations for their skin concerns with the “Add to Cart” CTA button. 

The best part about the quiz is it's short and addresses the underlying concern of the participant with relevant and straightforward questions. Furthermore, the email opt-in form is also not mandatory. 

7. Dollar Shave Club‍

Founded in 2011, Dollar Shave Club is an American-based company that deals with its full range of grooming products, including razors and skincare. They have a “Find Your Perfect Shave” quiz concierge that helps you find your perfect shaving kit aligned to your skin type and grooming habits. 

As you take the quiz, you start answering basic and personal questions like which body you shave, how often you shave, and if you face any problems. The quiz has only three questions, making it easier for any participant to take it. 

It's also branded in the same color, font, and appearance as the brand's website, giving it unique imagery. In the last step, participants are asked an optional question about whether they want to drop their email IDs. 

The results page redirects you to a page of personalized recommended routines with a trust-winning CTA that says, “Try ‘em worry-free - We’ve got your back with a 30-day money-back guarantee.” The best part about this quiz is that it's simple and short and gives reassurance to the participants even on the final results page. 

8. Common Era

Common Era deals with uncommon, fine, luxury jewelry inspired by ancient mythology. They are sustainably crafted and ethically sourced, with the highest quality of recycled gold, silver, and other gemstones. 

Their homepage features the “Which Ancient Goddess are you?” quiz, which helps you identify your ancient goddess personality within eight questions. On starting the quiz, the participant is bombarded with relevant, personal trait-based questions such as “What's your dream job?” etc. While some questions are general, some are closely related to the ancient goddess types. 

Once you've answered all the questions, an email opt-in form pops up with a discount code if you join and subscribe to the email list. After opting-in, you get the results where your goddess type is mentioned and a background image of a piece of jewellery matching the personality. 

Following up on the same page, you learn about the goddess's personality and how it resembles yours with their personalized jewelry collection inspired by that particular goddess. They have also attached customer photos to the results page to build trust and confidence alongside showcasing their other collections and products. These links are handy for participants who are unsatisfied with the quiz results and want to explore things independently. 

9. Josh Cellar 

Launched by Joseph Carr, Josh Cellar is an American winery known for its 11 varietals and a unique, reserved collection of wines sourced from California's most prestigious wine regions

Their wine-tasting quiz helps you find the perfect one suited to your taste. Irrespective of whether you're a dessert kind of person or prefer something lighter, they have tons of options, and their quiz makes wine shopping much more manageable & convenient! 

Embedded directly on the main Josh Cellars website, the quiz starts with your unwinding plan after a hectic work week. Following up, it asks other questions like your preferred setting for a drink, wine style, comfort food alongside the wine, etc. 

The questions are crafted carefully to keep the participants engaged while the brand tries to understand their personality and preferences. The branding of the quiz aligns with the company's colors, fonts, and photography. 

Moving ahead, as the quiz ends, participants are asked for consent to join their email list. Beyond this upfront transparency, the results page doesn't just showcase one product but has tons of wines and similar products, along with food pairings to go for based on your personality. 

10. Epic Gardening  

Founded in 2019, Epic Gardening is one of the most-followed gardening brands in the world, and it is well known for its niche-specific educational and entertaining content across social media platforms. 

For people who are new to gardening, they have an interactive and intuitive quiz that helps them decide the perfect seed for themselves in just a few questions. It starts with basic questions like what the participant wishes to grow, followed up with their space availability, sunlighting in the space, etc. 

In the last question, they also asked if the participant had any particular preferences. With a green-colored progress bar matching the website’s color, their minimalistic quiz ends within 4-5 questions with a last optional email capture form. 

The quiz has pictorial representations of the options, giving it more clarity & making it more engaging. The results page shows a bunch of gardening options for the participant. The options have their pricing, and the “Add to Cart” CTA mentioned makes it easy for the participants to shop and complete their purchases. 

Conclusion 

Product recommendation quizzes offer the best personalization options, making them a win-win situation for businesses and customers. However, some best practices can help make your quiz more engaging and converting. Keep it short, simple, and sweet. Try to add images to make it more eye-catching. Consider adding a progress bar or an indicator to keep the participants informed. Lastly, don't forget to add CTAs and offer some discounts. 

Do you want to create a personalized product recommendation quiz for your business? Look no further than App0! Built by AI-powered experts who understand precisely what every customer wants, these AI-powered quizzes are trusted by industry giants to boost conversion rates. They go beyond the traditional questions, thus forming an interactive questionnaire with diverse question formats. Besides, they also offer expert insights and personalized recommendations backed by detailed, real-time, tailored explanations. Shopping online has never been easier, as it's with App0’s product recommendation quizzes. Try it today!

FAQs: Product Recommendation Quiz Examples