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Marketing

Interesting stats about Text Messaging

Published by
Darpan Saini
on
July 8, 2022

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Here are some interesting statistics about text messaging:

  • The average person sends and receives about 35,000 text messages per year, according to a 2019 survey by Nexmo.
  • 97% of American adults own a cell phone, and of those, 81% use text messaging, according to a 2019 Pew Research Center survey.
  • SMS (short message service) text messaging has a 98% open rate, according to a 2019 survey by SMS marketing platform SimpleTexting.
  • Text messaging has a 45% response rate, compared to 6% for email, according to a 2018 study by SMS marketing platform Tatango.
  • Text messages have a 90% open rate and a 90% response rate within the first hour, according to a 2019 survey by Nexmo.
  • Text messaging is the most popular method of communication among Americans aged 18-29, according to a 2019 Pew Research Center survey.

Overall, these statistics show that text messaging is a popular and effective way to communicate with people. It has a high open and response rate, and is widely used by people of all ages. This makes text messaging a valuable tool for businesses that want to reach their customers quickly and efficiently.

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Darpan Saini

Launch conversational AI-agents faster and at scale to put all your customer interactions on autopilot.

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