Top 20 Strategies to Increase Ecommerce Conversion Rate in 2025

Every business believes that its product is the best in the market. But if that's true, why does competition exist? Why are some companies at the top while others lag? The reality is that no matter how excellent your product may be, it won't appeal to everyone. To stand out in the competitive market, you need more than just a quality product—you need a solid marketing strategy and effective business tactics to drive sales and improve eCommerce conversion rate.

Although the industry average hovers around 2.5%, achieving this conversion rate can be challenging. Adopt new strategies and determine the best way to increase your eCommerce conversion rate.

While you refine your product daily, let us help you with proven, top-notch strategies to boost your conversion rate. If you are excited, the list below is all yours. 

20 Ways to Improve Your Ecommerce Conversion Rate in 2025

Here are the top 20 proven strategies to boost your conversion rate like a rocket in 2025. 

1. Optimize for Mobile

Mobile phones are the dominant gateway for modern-day online shopping. The majority of global eCommerce sales are completed through mobile devices. If the eCommerce site is not tracking its performance on mobile devices, it may lead to significant customer loss. Over 80% of global eCommerce sales are projected to be made through mobile devices by 2027.

Take actionable steps to improve the store's responsiveness in mobile, starting with selecting a suitable web design. If the current design is heavy and laggy, contact your web designer to make it light and fast. Give priority to page speed and mobile navigation. A slow site with complex navigation will ultimately increase the bounce rate. 

Work with your team and decide on a subtle color combination with a more visually appealing setup. As mobile devices have smaller screen sizes, the users rely on visuals more than text. Furthermore, mobile-specific features like a QR code scanning system, voice search, and geofencing can be added to offer localized deals.

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2. Display Testimony and Customer Reviews 

Users visit multiple eCommerce sites before and after stepping into your site. What makes them take action is past customer reviews, ratings, and testimonials. According to research, more than 70% of customers will take action only after reading positive reviews on that product. 

Purchasing needs trust as it is a mutual share of trust over exchanging money and goods. eCommerce sites must provide social proof (through customer reviews, ratings, and testimonials) to overcome doubts and reduce hesitation before purchasing. 

Build an effective method to display testimonies and reviews. Add visual elements like images and videos showing how the product looks after reaching reality. Allow customers to write reviews openly and add stars for rating. 

Promote incentivized reviews to offer discounts, reward points, or exclusive deals for submitting detailed reviews. On top of that, reviews contain keywords and images that provide SEO benefits that help ranking in search engines subsequently increase the eCommerce conversion rate. 

3. Personalized Content 

eCommerce demands personalization in every stage of the buying process. Personalization doesn't mean calling your customers by their name; it is about understanding their valid preferences, behavior, and needs. To back this point, we need to know that many customers share their valuable data to receive personalized benefits and offers. 

Providing personalized experience begins by closely understanding customers and tracking behavioral data. By understanding their browsing patterns, past purchases, and on-site interactions, an eCommerce site can provide better-personalised recommendations and experience. Additionally, you can use AI-driven algorithms to manage real-time updates based on their data and customer actions. 

Powerful tools like App0 can be used to provide AI shopping assistance to your customers. Every customer has a unique query associated with the product, and App0 will give the customer the power to ask anything related to the product without actually searching for that information from the long list of features and descriptions.

Along with a set of most-asked queries related to the product, it also provides an "ask your questions" search bar to converse with customers like store agents. Similar to knowledgeable store agents specially assigned to a single customer, App0 can provide that personalization to every customer who visits your eCommerce store. 

4. Streamline Payment Options 

The payment process became simplified after the shopping process shifted to online mode. In addition to card payment, new payment systems like digital wallets and Pay Later features emerged. In 2023, almost 50% of online payments were made using digital wallets. However, we can't ignore that customers still depend on the remaining 50% of the payment options to make an online purchase. 

Allow customers to pay with ease by following diversified payment options. Along with the conventional credit and debit cards, please provide them with digital wallets, Pay Later, Cryptocurrency, or other localized payment methods depending on your target audience(For example, UPI in India or Alipay and WeChat Pay in China. 

Add trust signals and payment security features to make the process reliable. Offer OTP verification and embed QR code payment facilities to simplify the process.

5. Simplify the Checkout Process

Nearly 22% of customers abandon the cart if the checkout process is lengthy and complicated. Try to confine the entire checkout process to a single page. A single page consisting of all the steps (e.g., billing, shipping, payment) will reduce the number of clicks and types. Ask customers for permission to save their checked process information to simplify their process for their future purchases. 

If your checkout process has multiple pages, ensure That a progress bar is implemented to let customers know how far they have come to complete the purchase. Furthermore, it allows customers to complete guest checkout without opening an account. It will welcome the first-time buyer and reduce the frustration associated with creating a new account, mainly during a purchase. 

6.Coupons, Offers, and Promotions 

Coupons and offers have a significant role in boosting the conversation rate. Customers often purchase after seeing a particular offer, even though they don't need the product. Prefer implementing personalized offers and promotional coupons targeting the most valuable customers, and recommend products at discounted prices to them. Ensure the personalized deals must include behavior-based offers and geo-targeted offers. 

Tap into the FOMO (Fear of Missing Out) effect and display limited-time offers. Make the process more interactive with activities like spin-the-wheel discounts or reward-based challenges.

7. Use AI Shopping Assistant, Live Chat and Chatbot Support Features 

An extended response time will hamper the conversation and increase the bounce rate. Customer support and response time can be reduced using eCommerce's live chat and chatbot features. As chatbots can ensure 24×7 availability, they will be available to customers all over the globe in any time zone. 

Businesses incorporating chatbots as an integral part of customer support have seen benefits. Around 14% of the B2B companies said their conversion rate has increased by at least 30%. 

Ensure your chatbot has access to the customer database, which will help it to provide personalized product recommendations. Chatbots can also assist customers with order status, product, and shipping information whenever needed.

Now, live chat and traditional chatbots are increasingly getting replaced by AI shopping assistants like App0, that maximises conversions, by hyper-personalising each shopper's journey. The AI understands what each customer wants and engages with them at key browsing moments.

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8. Place the CTA in a Suitable Spot

Never try to sell products to customers; allow them to know what values you are providing. Build creative content around it and place your CTA smartly in the spot. 

Understanding that a CTA should not be placed in an irrelevant position. Placing a CTA on the top, or without adding values, will make it feel intrusive and inappropriate. However, eCommerce sites can prioritize the above-the-fold section for their CTA. 

The above-the-fold section is the part of the web page visible without scrolling. A fact surfaced by Nielsen Norman Group states that almost 57% of the visitors' total time is spent on this above-the-fold section. Placing the CTA in these locations may increase our possibility of getting a click. 

Put utmost effort into understanding your customers' scrolling behavior. Businesses can align their CTA in the mid-scroll or at the end. We can also consider sticky CTA that scroll with the user and are constantly available whenever they are convinced and ready to move forward.

9. Offer Free Shipping

A shipping cost appears as an extra charge for customers, similar to a tax. The difference between the product and final prices on the checkout page is frustrating. Customers often abandon items in their carts for similar reasons.

However, "Free Shipping" can be used as an offer strategy to increase the online conversion rate. According to a study, 90% of online buyers consider "Free Shipping" as the most significant incentive compared to others. 

Since 80% of consumers expect free shipping when they qualify for a minimum threshold of shopping value, Businesses should offer this facility when customers add more items to their cart to be eligible for free shipping, thereby increasing the Average Order Value (AOV).

10. Take Advantage of Social Media

Social media has the potential to offer more than just brand awareness. Platforms like Facebook and Instagram have 2–3 billion users, who can be easily targeted using social media marketing. 

If we look closely, Facebook has the highest average conversion rate of 9.21%, followed by TikTok and Instagram. Businesses can exponentially increase their conversation rate after gaining a decent 50-100k followers. Countless companies have started their social media journey but failed to utilize its maximum potential. You must create user-centric content and set up a professional-looking profile. 

Businesses can hire content creators and work on short-form content like Instagram reels, shorts, or TikTok videos. Small businesses can start with micro-influencers or local celebrities to gain instant attention. Additionally, collaborating with other creators with similar interests can be a cheaper alternative if you have a low budget. 

Social media accounts can grow with a straightforward strategy- consistency. Moreover, conduct giveaways to draw the attention of new followers to bring more along with them. Create polls, quizzes, or task-based activists to involve existing customers with your brand. 

11. Prioritize FAQs Page

Businesses often overlook FAQ pages and consider more complicated tools for customer support. However, FAQs are one of the first things a customer checks before jumping into an AI chatbot or human support. On top of that,  users who are unable to find the answer in the FAQs often get frustrated and lose interest. Unresolved queries are one of the main reasons customers leave the cart abandoned. 

Businesses should take special care about their FAQs section, which will significantly reduce their customers' queries. Organize questions into categories like shipping, returns, payments, products, and general information. Add a search facility to your FAQs page to make it more accessible to the customer. Use analytics tools to understand which queries are the most searched and read to understand your product and target audience. 

12. Abandoned Cart Reminders

Many businesses often ignore abandoned carts, which reduces their possibility of more sales. They are unaware that around 21% of email reminders for abandoned carts successfully convert into completed transactions.

It is also important not to irritate users with unnecessary message bombing. Ensure your reminder is personalized, short, and has images. Consider diversifying the reminder medium, including email, SMS, push notifications, and social media. 

Finally, ensure that it is added to bring these customers to your site to complete the purchase.

13. Collect Customer Feedback

Knowing your target audience is the most significant insight a business can achieve, and knowing your customers better than your competitors can give you an edge over others. Conduct interactive polls, surveys, and quizzes to collect their valuable views of their experience. 

You don't have to keep running before your customers fill out a form or survey. Develop chatbots that can interact with the customer and extract information during conversation. Follow driver's methods to reach them, including email feedback, social media insights, post reviews and ratings on the shopping platform, and more. 

Work on their feedback and let them know that it matters. You can send a personalized reply email if the business has made any specific changes or updates based on their feedback to make them feel valued! 

14. Provide a Detailed Product Description

Providing a detailed product description might not sound related to something with a conversion rate. However, a detailed description will bridge the gap between browsing and buying. It makes them feel this product is for them; the description must provide all the information they are searching for before they ask. Customers need to inform, engage, and persuade.

You need to understand your customers well to write the most suitable product description. Identify who you're selling to—age, gender, interests, and pain points. Only then can you write something matching their pain point and aspirations. Mention both features and benefits. Features will provide them with specifications, and benefits will address their emotions.

Example: (For an ergonomic office chair business)

• Feature: "Made with memory foam padding."
• Benefit: "Enjoy personalized comfort and reduced pressure on your joints."

Incorporate visual storytelling that leverages sensory language on color, texture, smell, sound, etc. Moreover, all the frequently asked questions at the bottom should be addressed to address the immediate queries of the customer. 

However, eCommerce sites often avoid long and detailed descriptions as customers get confused and lost in the extended given information. eCommerce sites can harness the power of App0, which can converse with the customer to sort specific features they are searching for.

15. Follow a Well-Defined Pricing Structure

Keeping a well-defined pricing structure does not mean keeping it lower than your competitors. A less costly product is believed to have cheaper quality; it is an age-old conception of customers. A well-defined pricing strategy is all about making it reasonable. Understand your target audience, your target age group, and their financial capabilities. 

Check at what price other competitors are selling and which pricing zone covers the major customer base. If your prices are higher, emphasize the added value (e.g., superior quality, faster shipping, or customer support). Businesses often use psychological pricing tactics to hit the purchasing decision of the customers (Use $19.99 instead of $20). 

16. Activate Subscription Programs

Subscription programs are quite different from making a regular sale. Here, you are not just making a purchase but earning a customer for the future with a surety of sale. It becomes a lot easier to screen high-value customers, and you can give extra priority to your subscribers. It is one of the most successful retention strategies for increasing the eCommerce conversion rate. 

Along with predictable revenue streams, it will increase the business's lifetime customer value (LCV). It became viral for eCommerce to introduce a subscription revenue model for business. 

Additionally, it gives the customer the flexibility to choose from monthly, quarterly, or annual payment plans. And they can pause, cancel, or modify their subscriptions easily whenever they wish. Subscription models are redefining growth, outperforming the S&P 500 by 4.6x in the past decades, which makes it more crucial to look after.

17. Improve the In-Site Search Engine

Search engine is also a part of an effective website's user experience (UX). A user randomly scrolling through your product page can be a low-potential buyer, but those searching are typically high-intent buyers. They have a clear goal in mind, and if the search engine suggests relevant suggestions and results, the likelihood of conversion will surely increase. 

A well-defined search engine comes with powerful autocomplete suggestion features. 

Ensure the search engine also comprises advanced filters and sorting options with NLP to understand the intent behind queries. Implement error tolerance for typos and misspellings. For example, a search for "sneakers" should still display "sneakers." Ensure you consider visual and voice search options to make your search engine more flexible and reliable.

18. Put a Flexible and Reliable Return Policy

When you assure the customer of an easy and comfortable return policy, you ultimately alleviate their hesitation about the product's quality and how it may turn out. It is vital as an unsatisfactory return policy can lead 10% of the customers to leave the cart abandoned. When the business offers hassle-free returns, customers can comfortably buy higher-priced items. When returns are easy and risk-free, people can try out newly launched products without hesitation. 

19. Recommend Combos and Flexible Bundles

Recommending combos and flexible bundles will tap into psychological principles like perceived value, convenience, and choice. Work on building pricing tiers and bundles to offer multiple pricing levels for different features or packages with a significantly enhanced perceived value. 

Diversify the offer and create bundles predefined with a set of products at a discounted price if purchased as a whole. Customers often ignore bundles as they also contain products they don't need, decreasing the chance of bulk orders. Businesses can also allow customers to build flexible bundles by making choices. Highlight the savings when the customer picks a bundle, such as "Save 20%" or "Exclusive Bundle," to draw attention. 

20. Test, Measure, Improve, and Repeat! (TMIR)

The eCommerce landscape constantly evolves, and you can't rely on a single strategy to remain timeless. The golden rule is TMIR: Test, Measure, Improve, and Repeat.

Test every strategy you've implemented. Measure the results to identify areas where you're lacking and where you excel. Develop new strategies to overcome the challenges of your previous approach, focus on improvement, and keep repeating this process.

TMIR is the most crucial strategy because, without evaluation, you gain no insights into what works and what doesn't. Surviving in the highly competitive eCommerce market is nearly impossible without explicit learning.

Conclusion: Strategies to Improve Ecommerce Conversion Rate

There are countless ways to increase the conversion rate of your eCommerce store, and all of them are directly related to customers. If you know your customers well, you can mold new strategies for them. In 2025, the customer experience landscape and conversion rate will move hand in hand. You only need a set of tried and tested methods with a powerful AI-driven shopping assistant. 

App0 is the only advanced AI-powered shopping assistant that can assist your customers in finding the right product until the purchase is completed. It can understand customers' buying behavior and provide responses that match natural human conversation with customers.

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Increase Ecommerce Conversion Rate: FAQs