Let's say you're considering buying a new pair of running shoes. You land on a platform with many brands and products with varying styles and features. Now, how do you choose the best one suited to your needs?
While these choices might feel overwhelming, a short, interactive quiz asking the below-mentioned questions pops up:
- Are you looking for shoes for occasional jogs or marathon training?
- How often do you run every week?
- Do you need extra arch support?
- Are you prone to foot pain or such injuries?
- Do you prefer a minimalist feel or more cushioning?
- What are your budget constraints?
On answering these questions, you immediately get a personalized set of recommendations for running shoes that fit your preferences and needs. All you have to do now is choose the best one and make a confident purchase decision without second guessing. The quiz can also help you select the “one” product with more additional questions.
With that being said, narrowing down the product choices from 24 to 6 increases sales by about 10 times. That's precisely what a product recommendation quiz does for your customers.
But what are product recommendations quizzes? How do you create one? What are the benefits of having them in your eCommerce store? Let's understand this together.
What Is a Product Recommendation Quiz?
In simple terms, a product recommendation quiz is an interactive and fun quiz wherein shoppers have to answer specific questions related to their traits, interests, and preferences to get personalized product recommendations based on their answers. These quizzes help your customers understand your products better. Besides, they also help create a personalized shopping experience for shoppers by suggesting products that target their pain points specifically.
Additionally, answering product recommendation quizzes narrows the range of options and avoids unnecessary dilemmas while shopping online. From a perspective, these quizzes are like personal shopping assistants that guide the customers through their entire journey.
Let's take example of a leading nutrition brand - BHU foods. When looking for healthy snacks, many people find themselves poring over ingredient lists, checking sugar levels, and comparing different products. Wouldn't it be simpler if someone could just point you to the best choices based on what you like?
BHU Foods, a brand recognized for its low-sugar, high-protein snacks, is making online shopping easier with App0’s AI shopping assistant. This AI-driven assistant interacts with customers and recommends product, guiding them through the product catalog according to their dietary needs and taste preferences. App0's AI powered quiz provides personalized recommendation with tailored explanations tomaximize conversions as compared to static quizzes.
Here’s how it works:
- Understanding Customer Needs - The AI assistant poses relevant questions about dietary preferences (like low sugar, vegan, or keto), favorite flavors, or the purpose of the snack (such as post-workout recovery).
- Personalized Recommendations - Based on the answers, the assistant recommends specific BHU Foods products.
For example, if a shopper is searching for a low-sugar protein bar for weight loss, the assistant quickly suggests options like the Premier Refrigerated Protein Bar - Peanut Butter Chocolate Chip and the Vegan Protein Bar - Peanut Butter Chocolate Chip (as illustrated in the image below).
Why Are Product Recommendation Quizzes Important for Your Ecommerce Store?
To begin with, product recommendation quizzes not only collect customer data to understand their initial preferences but also take care of a customer's growing needs. These ecommerce quizzes are valuable sources of zero-party data to provide personalized interactions in the customer journey.
For instance, an online retailer records and stores the customer data in the customer profile. Studying the recorded data, the company tailors any post-purchase emails it sends and determines which homepage content users are presented with on their next visit. Such professional sincerity increases a customer’s affinity and loyalty to a brand and increases user involvement.
Further, product recommendation quizzes also help eCommerce businesses educate their customers about their products and brand value. The more a customer understands a company and its products, the better the commercial engagement between the buyer and the seller. Generating more leads, growing email lists, and cultivating the leads into potential sales are significant factors defining why product recommendation quizzes are crucial for your ecommerce store.
Your 7-Step Guide to Creating a Product Recommendation Quiz for Ecommerce in 2025
Do you want to create your first product recommendation quiz? Here's a step-by-step guide to help you out.
1. Choose a Free Quiz Builder
The first step to building your product recommendation quiz is choosing a free quiz builder tool. These quiz builders save your development team from the hassle of creating the quiz, allowing you to do it even with zero coding skills.
While choosing a quiz builder tool, select tools that are easy to use with a drag-and-drop interface. Look for customization features to ensure the quiz aligns with your eCommerce stores’ voice and aesthetics.
You must also ensure the quiz builder provides in-depth analytics and supports conditional branching and eCommerce integrations. Furthermore, ensure the quiz builder offers lead capture features such as lead generation forms to grow your email list.
2. Choose a Template for the Product Quiz
Once you've accessed the quiz builder platform, select a well-designed template for the product quiz. Instead of building one from scratch, go for pre-designed ones, which make your task easier.
While selecting the quiz template, go for the ones made for your industry and niche. Templates also come in various formats, from multiple-choice to image-based. Choose the one that's interactive and engaging for the audience.
Make sure that your template is mobile-optimized and offers personalization features. Furthermore, the user experience flow of the template should be smooth, starting from the first question to the final product recommendation.
3. Create and Customize Your Questions
Now, you need to design your quiz and frame the questions that go into it. Understand the goal of setting the quiz and the target audience's pain point; that's what your questions should revolve around. While preparing the quiz, you should also consider the target audience’s interests, shopping behavior, and preferences.
You may go for any of the three well-known formats: structured multiple choice quiz, personality-based quiz, or visually appealing image-based quiz. Start with an engaging title that hooks the target audience in on the value proposition of the quiz. Also, the instructions for the quiz should be mentioned in a warm and welcoming tone to convince the customers to take the quiz.
While brainstorming questions for the product recommendation quiz, choose questions that derive answers from the participant while addressing their pain point. Don't gather all the questions at once. Instead, have one question on one page and ensure they're relevant.
The shorter the quiz, the higher the participant's chances of completing it. You can have anywhere between 4 to 10 questions in your quiz. Gamify the quiz with visually appealing elements such as images, videos, and transitions, and experiment with the fonts, colors, and the website's appearance in general.
At this point, also decide the timing and position where the quiz will pop up. You can choose the three leading positions: the home page, any blog post, and the product page.
4. Add Relevant Products or Collections to Your Quiz
Once you've finalized the questions you will put in your quiz, select the products the participants will be recommended with. If your quiz is a single product category quiz, your participants will only get recommendations from one particular category. Similarly, if the quiz is a multiple-product category-based, participants will get recommendations from your entire product catalog.
Make sure to match the right products to the correct answers. This turns your quiz from a simple questionnaire into a powerful recommendation engine that guides customers toward the best-fit products.
We recommend you place your recommendations as a separate step from the original quiz rather than redirecting participants to a new landing page with recommendations. Besides the recommendations, add some product CTA elements such as “Buy Now”, “Add to Cart,” etc.
5. Build Conditional Logic
The conditional logic makes a product recommendation quiz more personalized for every customer. This means setting up specific rules like, “Go to this page if the rule is X/ if not, go to another page.” These conditionals ensure that the quiz adapts to the customer journey and their answers, thus saving them from generic results.
First, map the different participant responses for each question and how they influence the following question and the final recommendation. For example, if you're launching a skincare quiz and the participant chooses “dry skin”, the follow-up questions should be the ones related to dry skin concerns only, and the recommendations should include hydration-focused products.
While creating the decision tree, ditch the idea of showing the same questions and using if-then logic to make the quiz more tailored and dynamic. Once the decision tree is set, work on product recommendations. Structure the quiz to suggest a primary recommendation (best match) and alternative options (related products) for better cross-selling.
While designing the conditional logic, keep it structured and straightforward. The pathways must be intuitive, and the questions must appear naturally and relevantly without confusing detours.
6. Add a Lead Capture Form
To transform your product recommendation quiz into a lead acquisition tool, you can also implement an effective lead capture form. Collecting some basic participation information, such as email addresses and phone numbers, helps you nurture these leads in the future and build a long-term relationship.
Firstly, you must decide where to ask for the contact information. You have two options: before showing the quiz results or after showing the results. The first is much more effective because the participants are excited to see their recommendations. This also serves as a value exchange, thus hinting to them that they get personalized content such as product picks, excluding discounts, early entry to flash sales, etc., in return for the contact information.
While asking for lead information, consider offering them an incentive or any benefit. Keep the lead capture form simple, and don't overwhelm participants with many fields and questions. Remember to integrate your email or SMS marketing platform to automatically segment the leads based on their responses and follow up with relevant recommendations and other personalized content.
7. Launch the Quiz on Your Store and Enable Analytics Tracking
When your quiz is wholly built and optimized, the final step is to set up and launch it on your eCommerce store and track its performance in the analytics. To ensure a successful launch, ensure the product recommendation quiz is strategically embedded in the home page, product pages, navigation menus, exit-intent pop-ups, and email & SMS campaigns for maximum visibility.
Since most participants and shoppers are mobile users, optimize the quiz to be mobile-friendly with a seamless flow, faster loading pages, and touch-friendly buttons. Monitor the performance of the quiz with key metrics such as quiz completion rate, lead capture rate, click-through rate, conversion rate, and average order value.
Measure the ROI of the quiz constantly at regular intervals, followed up with fine-tuning it with A/B testing and further optimization.
Essential Questions to Include in E-commerce Product Recommendation Quiz
Online businesses often include a few essential questions in the segment to make the product recommendation quizzes more interactive and productive. These questions help collect important customer information and understand the requirements for recommending products accordingly.
Here are some of the essential questions to include in the product recommendation quiz:
- To begin with, product recommendation quizzes must have a welcome text greeting the customer and highlighting the purpose of the upcoming session.
- To collect personal information, questions asking names, phone numbers, and email addresses are necessary.
- To get the current status of a customer's preference, product recommendation quizzes must have multiple-choice questions, offering flexibility and transparent options for user preferences. This is suggested for companies dealing with beauty and skincare, home decor, and electronics.
- Retailers should have yes-no-type questions to get a quick and precise response from the users. These questions are experts in collecting zero-party data from users. Online businesses concerned with subscription services, health and wellness, and fashion should use these questions actively.
- Product recommendation quizzes are meant to engage the customers with its interface; hence, image-oriented questions are necessary. These questions display images related to the intention of the question and allow the users to make clear decisions. The ones who tend to use these belong to sectors like food and beverage, fashion, home decor, etc.
- Open-ended questions must be included in product recommendation quizzes. These questions request the users to respond with one-line or multi-line replies to provide personalized feedback, specific information, etc. Online businesses should use these questions promptly regardless of their genre.
- Product recommendation quizzes must have quantitative questions to measure or count user responses. Financial services, fitness, and skincare companies widely use these questions.
- GDPR questions are a must to build trust between the retailer and the customer by checking compliance with legal requirements. These questions ensure that a user agrees to the terms and conditions of the company before proceeding further. All businesses are advised to use these questions.
- To gather visual evidence or content from customers, product recommendation quizzes should have questions dealing with uploading files. These questions are a must if the company belongs to sectors such as professional services, beauty and skincare, health and wellness, custom products, etc.
- Lastly, product recommendation quizzes should include a thank you slide showing your company's gratitude towards the customers for giving their time to answer the questionnaire. This ensures a positive final impression of the company and no doubt why all online businesses are advised to use this slide.
How Does App0 Help in Creating Product Recommendation Quiz?
App0 is an AI-powered platform that helps eCommerce businesses create meaningful and conversion-driven customer experiences with its AI-powered solutions. With App0, you can make your customer's shopping experience more personalized, engaging, meaningful, and conversion-driven. But does App0 offer any solution related to product recommendation quizzes? Yes, of course!
App0 offers its AI-powered quiz, which goes beyond just asking questions and becomes a personal shopping guide for your customers. This quiz helps you tailor interactive, intelligent, and personalized questions to your customers, addressing their needs and pain points. Furthermore, it allows shoppers to type in their queries instead of overwhelming them with the rigid question set, thus confidently guiding them throughout their customer journey toward their perfect purchase.
App0’s AI-powered quiz is a virtual, knowledgeable in-store associate in action who asks the right questions and provides precise and personalized product recommendations. It saves customers from mindless scrolling and confusion, providing them with a curated list of products that perfectly fit their needs and preferences. Whether for beauty, wellness, fashion, or tech, the AI quiz adapts to any category, delivering a high-touch experience that keeps customers engaged while increasing revenue and conversions.
Conclusion
Product recommendation quizzes help shoppers overcome DIY research and the paradox of choice, thus giving them a list of curated products that suit their concerns and preferences. They help reduce decision fatigue by acting as a virtual salesperson, narrowing down and filtering the best choices for the shoppers. It's a great tool to understand your shoppers, their needs, preferences, and the areas of improvement you need to improve to boost your conversion rates and sales.
Do you want to create a personalized product recommendation quiz for your business? Look no further than App0! Built by AI-powered experts who understand precisely what every customer wants, these AI-powered quizzes are trusted by industry giants to boost conversion rates. They go beyond the traditional questions, thus forming an interactive questionnaire with diverse question formats. Besides, they also offer expert insights and personalized recommendations backed by detailed, real-time, tailored explanations. Shopping online has never been easier, as it's with App0’s product recommendation quizzes. Try it today!
FAQs: Product Recommendation Quiz
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