10 Best Braze Alternatives & Competitors for Customer Engagement Platform in the US in 2024

In their annual State of Customer Engagement Report, Twilio gathered insights from 4,700 B2C leaders and over 6,000 global consumers. The report shows that in 2024, 60% of brands are using digital customer engagement to better meet evolving customer needs, driving growth and resilience in a rapidly changing landscape.

In the list of customer engagement platforms, Braze has established itself with its amazing list of products and options that align with the business's unique needs and goals. However, in 2024, there will be a rich array of competitors and alternatives to Braze, catering to the diverse needs of businesses seeking to forge deeper connections with their customers. 

But what are the top 10 Braze alternatives available in the US in 2024? We've meticulously curated this list of the top 10 Braze alternatives, each with its strengths and capabilities. These Braze alternatives represent the pinnacle of innovation in the realm of customer engagement, promising a plethora of features, scalability, and performance that can empower businesses to foster lasting and meaningful connections with their customers. Let's get started & explore!

About Braze: Features, Pricing & More 

Braze is a robust SaaS platform which empowers brands to forge strong connections with their customers through personalized and data-driven communication. With over 2 billion monthly users worldwide, this American-based company, headquartered in New York City, is the go-to choice for multichannel marketing. 

Braze's unique strength lies in its ability to create a tailored customer engagement strategy, understanding the preferred channels of your audience throughout their journey. It facilitates omnichannel marketing, real-time adjustments, and AI-driven insights. From email and SMS marketing to customer analytics, Braze offers a comprehensive suite of tools. 

Features 

• Data API
• Dashboard User Interface
• Granular Targeting
• SDK
• User Segmentation
• Multichannel Messaging
• In-app Messaging
• Content Cards
• Webhooks
• Push Notifications
• Campaign Management
• Campaign Planning
• Email Marketing
• Reporting/Analytics

Notable Customers 

Microsoft, Domino's, Pizza Hut, Venmo, Urban Outfitters, HSBC, and HBO

Pricing 

When it comes to pricing, Braze takes a personalized approach. Their website may not display detailed pricing, but it's intentional. Users are encouraged to connect with their sales team, kickstarting a conversation tailored to their unique business needs. During this discussion, users often receive an invitation for a product demonstration. 

This hands-on experience allows them to explore Braze's advanced engagement tools. So, if you're looking for a pricing model that's as unique as your business, Braze is ready to provide a solution that fits like a glove. Contact them today to get started on your journey towards enhanced customer engagement.

Pros 

• Multi-channel Messaging: Braze offers a versatile platform for crafting multi-channel campaigns, spanning email, push notifications, and more. This ensures a broader reach and engagement with your audience.
• User-Friendly: Braze stands out for its user-friendliness. Everything you need is conveniently accessible, making your marketing tasks more efficient.
• Powerful Features: With a rich feature set, including A/B testing, predictive analytics, and lifecycle management, Braze equips you with the tools to fine-tune your engagement strategies.
• Personalization: Braze excels in enabling personalized messages and targeted campaigns, fostering deeper customer engagement and satisfaction.
• Excellent Customer Support: Braze's top-notch customer support includes onboarding assistance, ensuring users can quickly maximize the platform's potential.

Cons

• Price: While Braze offers extensive features, it can be costly, especially for users who don't utilize the full spectrum of its capabilities.
• Interface Complexity: The platform's interface can be confusing at times, and the reporting metrics on the dashboard may benefit from further refinement.
• Segmentation Limitations: Advanced segmentation for event-based audience targeting could enhance Braze's capabilities, providing more tailored marketing solutions.

10 Best Braze Alternatives & Competitors in the US in 2024 

Below listed are the top 10 Braze competitors, which businesses looking for customer engagement platforms must know about.  

1. App0

App0 is a revolutionary no-code, AI-powered customer engagement platform redefining customer communication during onboarding. Tailored for sectors such as banking, financial institutions, eCommerce, and retail, App0 seamlessly incorporates AI into text-based messaging and conversational AI, elevating the customer experience and engagement to new heights. It is one of the best Braze SMS alternatives for businesses in the US in 2024.

At App0, they empower businesses with the transformative power of data-driven insights, expediting Time-To-Market through their innovative No-Code approach, all while upholding the highest standards of enterprise-grade security and compliance. With the integration of AI, App0 revolutionizes conventional notifications by transforming them into engaging, interactive conversations, streamlining intricate processes such as customer communication and engagement.

Features

• Customer interaction journeys using no-code: Easily craft intricate, multi-party workflows using App0's intuitive no-code/low-code flow builder.
• Data and AI: Leverage first-party customer data to shape engagement strategies and elevate customer interactions.
• Seamless Client Experiences, No Coding Required: Choose from a range of ready-made end-user applications for diverse needs – from appointments to payments, marketing to confirmations. Alternatively, build your own effortlessly with App0's EasyApp studio.
• AI-powered Prediction: Ecommerce and D2C brands can know when each customer is running out of their products and engage with the customer accordingly.‍
• Seamless Checkout: App0's AI messaging platform allow online customers to pay and place their orders easily without leaving the conversation thread.
• Enterprise-grade security: Experience passwordless user authentication with App0's adaptive authentication, striking a perfect balance between user convenience and enterprise-grade security.‍
• Integrations: Fast-track your use cases with App0's prebuilt industry-specific integrations, ensuring swift entry into the market.

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2. Sinch 

Sinch, previously known as CLX Communications, is among the prominent telecommunications and cloud communications platforms. Based in Stockholm, Sweden, it boasts a global presence with offices in over 60 cities, including key locations like Atlanta, London, Madrid, Singapore, and Sydney.

Since its inception in 2008, Sinch has become a leader in cloud communications, with substantial revenue and earnings before tax, depreciation, and amortization (EBITDA). Unlike consumer-oriented platforms like WhatsApp or Facebook Messenger, Sinch focuses on facilitating business-to-customer communication through APIs.

With over 50,000 developers harnessing Sinch's APIs, the company manages an impressive 25 billion transactions annually. Sinch is among the top Braze competitors that enable seamless cloud communications.

Features 

• Conversation API
• Easy-to-use Customer Messaging Platform
• Rich Messaging
• SMS API
• Voice, Email, Video, and Verification APIs
• Short Codes
• Long Numbers
• 10DLC
• Multi-messenger
• In-depth Analytics
• GDPR Compliance
• SMS Verification
• Voice Verification
• Flash Call Verification
• Mobile Engagement

Notable Customers 

Doctolib, Parfym.se, Picard and European Commission 

Pricing 

Sinch's pricing model is carefully designed to elevate business communication strategies, delivering a potent combination of versatility and affordability. With a range of budget-friendly messaging solutions, Sinch is one of the budget-friendly alternatives to Braze. It adapts to suit the unique requirements of each business. Here's a closer look at Sinch's pricing options:

1. Sinch 10DLC Pricing:

• Outbound SMS at a mere $0.0078 per message.
• Inbound messages are also priced at $0.0078.
• For more visual engagement, explore MMS options, available at $0.02 for outbound and $0.01 for inbound messages.
• Lease a dedicated number for just $1.00 per month, providing a seamless and reliable communication platform as a service.

2. Toll-Free Numbers Pricing

• Sinch maintains cost-effectiveness with SMS, priced at $0.0078 for both outbound and inbound messages.
• MMS takes it a step further at $0.018 per message, delivering consistent value for both inbound and outbound communication.
• Lease a Toll-Free Number for just $2.00 per month, offering businesses an affordable channel for customer interactions.

3. Short Codes Pricing:

• Sinch ensures affordability for SMS, with both outbound and inbound messages priced at $0.0078.
• This pricing structure empowers businesses to communicate effectively without straining their budgets, making Sinch a smart choice for cost-conscious communication solutions.

In case you want to learn more about alternatives to Drift, read our blog on the top 10 Drift alternatives & competitors in the US.

3. Bloomreach 

Bloomreach is a trailblazing cloud-based e-commerce experience platform and B2B service. It specializes in a trifecta of key areas: marketing automation, product discovery, and content management systems. Founded in 2009 by Raj De Datta and Ashutosh Garg, this California-based company, headquartered in Mountain View, has become a major player in the world of digital commerce.

Bloomreach is renowned for being the world's premier Commerce Experience Cloud and one of the top Braze competitors. It makes customer journeys so personalized that they border on the magical. Their product suite includes "Discovery," featuring AI-driven search and merchandising; "Content," offering a headless CMS; and "Engagement," with top-tier CDP and marketing automation solutions.

Features 

• SEO Capabilities
• AI-powered Search
• In-platform AI Content Generator
• Intelligent Search
• Personalized Recommendations
• Hyper-personalization Across Web
• Intelligent merchandising tools
• Headless Content Management System
• Omnichannel Marketing Solution
• Customer Data and Experience Platform
• Integration With Over 130 Third-party Vendors

Notable Customers 

Puma, Marks & Spencer, Albertsons and Bosch.

Pricing 

When it comes to pricing, Bloomreach takes a customer-focused approach, which makes it among the top best Braze alternatives. This also ensures that your costs align perfectly with your business needs. They consider key factors such as the number of customers you serve, the size of your product catalogue, and the volume of events you execute. This includes metrics like the frequency of emails or SMS messages you send.

Each pricing solution is meticulously tailored to your specific requirements and budget, eliminating the burden of one-size-fits-all plans. Bloomreach offers three commerce-specific products designed to harmonize your customer and product data. These products are geared to deliver cohesive customer experiences that make your brand stand out. 

With Bloomreach, you'll find the ideal package that suits your business, ensuring that you get precisely what you need without unnecessary costs. 

4. WebEngage 

WebEngage is a top-tier marketing automation software suite tailor-made for B2C companies, bolstering user retention and revenue generation. It seamlessly covers websites, mobile apps (via push notifications and in-app messaging), email, SMS, and browser push notifications. 

Its cloud-based, user-friendly platform simplifies cross-channel communication. It allows businesses to send messages through various channels, including Emails, SMS, mobile push notifications, web push notifications, on-site alerts, in-app messaging, IVR, Facebook, and Whatsapp.

WebEngage's hyper-personalized approach across 10 communication channels is driving revenue growth and enhancing user retention for businesses worldwide. Its user-friendly dashboard assists product and marketing professionals create data-driven, multichannel engagement campaigns, enabling efficient tracking of growth indicators and campaign performance for deeper marketing and product insights.

Features 

• Email Integration 
• Marketing Automation
• Marketing Analytics
• Lead Management
• Contact Management
• Deep Data Personalisation 
• Real-time Segmentation
• Campaign Segmentation
• Cross-Device Tracking
• Web Forms
• Lead Scoring
• Website Visitor Tracking
• Email Drip Campaigns

Notable Customers 

Adani Group, IKEA, L’Oreal, Myntra, Groww and Unacademy

Pricing 

When it comes to pricing, WebEngage puts its customers first. They understand that every business is unique, with distinct requirements. They offer a flexible pricing model, leaving behind rigid, one-size-fits-all plans. With WebEngage, there's no fixed rate in sight. 

What you can expect is a customer-centric approach that encourages you to reach out for a personalized quote. They believe in providing tailored assistance that matches your specific needs. This personalized approach ensures you get the pricing that aligns perfectly with your requirements.

WebEngage's commitment to flexibility and customization sets them apart, making it a go-to choice for businesses seeking tailored solutions that fit like a glove. So, whether you're a startup or an enterprise, WebEngage is ready to accommodate your unique needs.

5. Marketo

Marketo is a San Mateo-based marketing Software as a Service (SaaS) platform which offers businesses a comprehensive solution for automating marketing tasks. This versatile platform operates across various digital channels, such as mobile, email, video, web, and search ads, streamlining marketing campaigns and sales lead generation for both B2B and B2C marketers.

Marketo's key promise as one of the best Braze alternatives lies in enhancing customer insights, conversions, and sales through personalized, automated campaigns tailored to specific leads and potential customers. Medium-sized businesses often turn to Marketo, leveraging its bundles for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 

With a wide range of industry-specific offerings, including technology, healthcare, media, education, and manufacturing, Marketo positions itself as a leading engagement platform. Renowned for its connectivity and openness, Marketo simplifies lead management, marketing automation, personalization, reporting, and more. It's a go-to solution for marketers looking to supercharge their digital marketing efforts, and its leadership recognition from analysts like Gartner and Forrester further reinforces its value.

Features 

• Lead Tracking
• Lead Nurturing
• Social Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Consumer Marketing
• CRM Integration 
• Campaign Analysis
• Website Personalization
• Web Activity Tracking
• Customer Base Marketing
• Digital Advertisements

Notable Customers 

Accenture, Amazon, Canon, Capgemini, Glassdoor, Honeywell, Hyundai, and Intel

Pricing 

As you delve into the world of Marketo, you'll encounter four distinct pricing tiers: Select, Prime, Ultimate, and Enterprise. Your choice hinges on factors like the extent of digital marketing services you need and the size of your database. While each tier comes with a base cost, unlocking specific features or tailored solutions might necessitate additional investment.

1. Select/Basic:

• Starting at $895 per month
• Ideal for those seeking foundational marketing tools
• Includes lead and account database, automation, email marketing, and more.

2. Prime/Pro:

• Starting at $1,795 per month
• Perfect for basic marketing needs with added AI-enhanced personalization
• Offers website retargeting, predictive content, and advanced journey analytics, in addition to Basic plan features.

3. Ultimate/Elite:

• Starting at $3,195 per month
• Emphasizes robust reporting and ROI projection
• Includes all Pro plan features and adds email deliverability, premium attribution, and more.

Marketo also presents an Enterprise plan tailored for large, geographically dispersed teams. Pricing specifics for this tier are available upon consultation with a representative, ensuring a customized plan that suits your unique requirements.

6. Attentive

Attentive, a distinguished provider of personalized mobile messaging solutions, empowers retail and e-commerce brands to foster meaningful connections with consumers. Specialising in SMS marketing, the Attentive platform propels 19% of total online revenue for leading brands globally. 

Recognized as the world's premier SMS marketing platform for Shopify & other eCommerce platforms, it consistently generates billions in attributable revenue for its 8,000+ client base of trailblazing brands. Attentive facilitates precision in audience targeting and dynamic segmentation, enabling brands to make informed decisions through detailed, customizable reports. With a commitment to efficiency, the platform empowers brands to craft and deploy high-performing campaigns swiftly, amplifying their scalability and speed to market. 

Attentive emerges as the trusted ally for brands seeking unparalleled engagement and revenue-driving capabilities in the competitive digital landscape.

Features

• Activity Dashboard
• Audience Targeting
• Two-Way SMS Messaging
• Automated Responses
• Automated Product Campaigns
• Real-time learning engine
• Personalized text messaging
• Activity Tracking
• Synced Rows

Notable Customers

Samsung, Reebok, Crocs, and Guess

Pricing

Attentive provides a flexible pricing framework designed to cater to the individualized requirements of each customer. Recognizing the unique needs of our clientele, we abstain from presenting predefined, universally applicable pricing models. Prospective customers are invited to request a demonstration to receive a customized price quotation and tailored assistance aligned with their specific needs and preferences.

7. SendPulse

Established in 2015, SendPulse emerged as a distinguished marketing automation platform focusing on email, SMS, and chatbot marketing. Headquartered in New York, it extends its global reach with offices and representatives in Ukraine, Brazil, Mexico, and Nigeria. 

SendPulse's comprehensive toolkit makes it one of the best alternatives to Braze. This toolkit empowers users to craft impactful landing pages, develop online courses, and efficiently manage sales and leads through its CRM functionality. Boasting a substantial user base exceeding 1,934,000, the platform consistently welcomes over 1,000 new users daily. This testament to its widespread adoption underscores SendPulse's commitment to delivering a versatile and effective solution for businesses seeking top-tier marketing automation services.

Features

• Multi-channel marketing
• Free CRM system
• Automation 360 tool
• Drag and drop landing page builder
• Advanced Statistics
• Chatbots
• Multilingual support
• Triggered emails
• Web push notifications

Notable Customers

Swatch, Kärcher, PricewaterhouseCoopers, Radisson Blu Hotels, and LOT Polish Airlines

Pricing

SendPulse employs a flexible pricing strategy tailored to specific features, encompassing email marketing, chatbots, web push, transactional emails, SMS, and more. The pricing structure emphasizes detailed customization, providing a diverse array of choices.

• The pricing model is systematically organized into four plans: Free, Standard, Pro, and Enterprise. Notably, this approach is not universally applied across all features, as the SendPulse team has meticulously crafted distinct pricing packages for each feature.
• The majority of features offer both monthly and yearly billing options, with the added flexibility of a 6-month billing alternative. Each plan incorporates a pricing discount proportional to the duration of the subscription, encouraging longer-term commitments.
• Specific features such as Pop-ups, SMS, and Email present users with a range of quantity options, allowing them to precisely select their desired volume from an extensive list. Complementing fixed subscription plans, SendPulse introduces a "Pay-as-you-go" alternative, permitting users to make multiple plan purchases in response to fluctuating requirements.

8. CleverTap

CleverTap, a distinguished California-headquartered SaaS enterprise founded in May 2013, specializes in offering premier customer lifecycle management and mobile marketing services. Situated in Mountain View, California, the company has garnered global acclaim as a leader in the mobile marketing domain, earning momentum leadership status in Asia and India. CleverTap's cutting-edge platform is underpinned by a meticulously designed database, prioritizing both speed and scalability. 

Leveraging big data, CleverTap empowers its clientele with targeted customer engagement strategies facilitated through automated segments, advanced analytics, and actionable intelligence. As a stalwart in the industry, CleverTap continues to elevate user engagement for businesses, setting new benchmarks in the realm of mobile marketing.

Features

• Actionable intelligence
• Advanced analytics
• Automated segments
• In-App Messages
• Campaign Orchestration
• Webhook
• Message A/B Tests
• Email Editor
• Schema Design

Notable Customers

ixigo, Soludos, Brillio, and OSN+

Pricing

CleverTap's pricing structure encompasses three distinct plans, each tailored to address diverse business requirements.

• Essentials: This foundational plan commences at $75 for 5000 Monthly Active Users (MAU), with pricing scaling accordingly for higher MAU selections. Boasting a 30-day free trial, users enjoy seamless integration and the flexibility to cancel at any juncture.
• Advanced: Positioned as CleverTap's most popular offering, the Advanced plan builds upon the features of the Essentials plan. Instead of a fixed price, the plan encourages prospective users to engage with the CleverTap team for a personalized plan aligned with specific requirements. The Advanced plan promises advanced analytics, premium engagement channels, and hyper-personalization.
• Cutting Edge: This top-tier plan encompasses all features of the Advanced plan, additionally introducing campaign intelligence through IntelliNODE. With commitments to predictive segmentation and streamlined execution, the Cutting Edge plan adopts a customized pricing approach. Interested parties are encouraged to reach out to the CleverTap team for detailed pricing information.

9. Leanplum

Leanplum stands out as a cutting-edge mobile marketing platform, dedicated to deciphering customer needs and elevating engagement. Unparalleled in its capability to personalize and optimize every customer interaction, whether within or outside the app, Leanplum emerges as a crucial asset for businesses. Trusted by over 200 global brands, it empowers them to dispatch timely and pertinent push notifications, in-app messages, and emails, thereby elevating customer satisfaction. 

The platform's impact is evident in the increased rate of A/B testing and the profound insights it provides into customer behaviour within apps. Leanplum is at the forefront of shaping a more responsive and customer-centric approach for businesses worldwide.

Features

• A/B Test Messages + Variables Together
• Unlimited Variants
• Downstream KPIs
• Retroactive Goal Selection
• Configurable Confidence Intervals
• Push Notifications
• In-App Messages
• App Inbox
• Retention Tracking
• Cohort Analysis
• Funnel Analysis
• Retarget
• Bulk SMS

Notable Customers

Grab, Tinder, Tesco, and Pixelberry Studios

Pricing

Leanplum offers personalized pricing for its software, tailored to the unique requirements of each customer. The specific cost is determined based on the individual needs of the enterprise. Customized plans are crafted for each client, ensuring a tailored and efficient solution. For detailed information on enterprise plans and pricing, interested parties are encouraged to reach out to our sales team at sales@leanplum.com.

10. Blueshift

Blueshift, a forward-thinking enterprise, specializes in elevating brands through unparalleled customer experiences across diverse channels. Their cutting-edge cross-channel marketing platform seamlessly integrates AI, a Customer Data Platform (CDP), and marketing automation, enabling the effortless execution of personalized campaigns. 

Blueshift's platform stands out from other Braze alternatives with its AI-driven recommendations and predictions, offering flexibility for businesses to embark on campaigns of any scale. Whether starting small or aiming big, Blueshift empowers marketers to unlock their full potential, fostering customer-centric engagement. By making data and intelligence effortlessly actionable across all marketing channels, Blueshift remains dedicated to its mission of enhancing every facet of the marketer's journey.

Features

• Campaign Journeys
• Audience Segmentation
• Profile Unification
• Audience Insights
• Real-time Data Processing
• Multi-channel Campaign Orchestration
• Behavior Tracking
• 360-degree Customer View
• Email Marketing
• Landing Pages

Notable Customers

Zumper, Tradera, LendingTree, and Tuft & Needle

Pricing

Blueshift offers a personalized pricing structure for its software solutions, employing a modular approach that aligns with the unique requirements and scale of your business. This flexibility enables you to selectively combine modules and channels to suit your specific use cases. Blueshift is adept at crafting bespoke pricing packages tailored to the individual needs of businesses, irrespective of their size, be it a global enterprise or a burgeoning startup.

While specific pricing details are not explicitly disclosed on the website, Blueshift presents three distinct plans: Starter, Growth, and Enterprise. Each plan is customizable, and all include the provision of a free trial and an opportunity for product exploration. To obtain precise pricing information, interested parties are encouraged to engage with the Blueshift sales team, who will collaboratively determine the most fitting pricing structure based on the unique requirements of the customer.

Conclusion  

The search for the best customer engagement platforms will vary according to every business's unique needs and demands. However, these are some of the best Braze alternatives which businesses may go for. 

The ten Braze alternatives and competitors which we've discussed in this blog post represent a diverse array of solutions that cater to different business needs and preferences. The dynamism and innovation within the realm of customer engagement platforms offer a plethora of choices for companies seeking to connect with their audience in more meaningful ways. 

If you're looking for the ultimate no-code AI platform to streamline customer communication and enhance customer engagement, and enhance customer engagement, look no further than App0. A few of the reasons that make App0 a better alternative to Braze for adding conversational-based experiences to products are as follows:

• App0 is an AI concierge that learn your customers’ behaviors and respond to any of their requests through text messaging. AI platform executes tasks across the customer journey from customer acquisition to retention.
• App0's user-friendly low-code workflow automation, pre-built EasyApps, and specialized integrations for various industries helps enterprises to get to market faster.
• Thoughtfully crafted SMS APIs - Access developer-friendly APIs suitable for all skill levels.
• Enhanced customer interactions - Convert notifications into interactive, two-way conversations, making text messages more engaging for clients.

Request a Demo today to learn more about full-service messaging that can help in revenue generation and delightful customer experience.

‍Braze Alternatives: FAQs