Chatbots are not new in the eCommerce industry; businesses are already using them to boost their revenue by 7% to 25%. Nevertheless, some industries are also increasing conversion rates by 70%. That said, almost every eCommerce store and website has already implemented a chatbot.
Industry giants like Amazon have taken this game to the next level by going beyond chatbots and integrating advanced AI shopping assistants and bots. But why do you need an AI chatbot for eCommerce? How are they helping eCommerce businesses skyrocket their success stats?
Moreover, what are some of the top 5 AI chatbots for eCommerce? Let's discuss all of these, along with some real-life examples of implementing these chatbots. Let's get started!
What Are Ecommerce Chatbots? Why Do You Need Them?
eCommerce chatbots are AI-powered agents that virtually interact with customers on behalf of the retailer to ensure an assisted and seamless shopping experience. Equipped with natural language processing and generative AI, these chatbots can understand human intent and respond likewise to make the conversation productive and engaging. Unlike some premature, generalized virtual assistants, Ecommerce chatbots can efficiently deal with conversations even if they contain colloquialisms, shorthand, and slang.
With machine learning ability, these chatbots regularly update themselves, inculcating different ways to make interactions enjoyable. These AI-powered chatbots keep track of customers' browsing history, filters, and other preferences to recommend several personalized products to them.
What makes the process even more appealing is that these chatbots go beyond personalized product recommendations and assist the customers through a seamless checkout process to complete a successful purchase. Further, an eCommerce AI chatbot can effectively provide product specifications, highlight product reviews, compare prices, track orders, etc. They also assist you with product returns and exchanges if you are skeptical after your purchase.
With an intelligent search that consists of visual search and audio commands, customers can instantly find products online. In short, these AI chatbots for eCommerce assist customers right from the moment they land on the website, thus making shopping easy and enjoyable.
7 Features to Look for in an AI Chatbot for Ecommerce
AI-powered chatbots are undoubtedly a profitable inclusion in the Ecommerce sector, especially when the globe is obsessed with digital shopping. Below are 7 must-have features you must look out for in your AI chatbot for eCommerce.
1. Inventory Management
As an established online business, you must keep track of your stock options and regulate the inventory. Therefore, the AI chatbot for eCommerce that you choose must be able to keep track of product availability and stock records easily.
The chatbot should understand your products better and classify high-selling products from average-selling products. Using these chatbots, you can quickly notify the customers whenever there's an incoming stock or a wave of newly launched items at the store.
2. Reducing Cart Abandonment Rate
An estimated calculation shows that almost 7 out of 10 people leave products in a cart without purchasing. In short, cart abandonment generally is close to 70 percent. However, with AI chatbots for eCommerce, you can reduce the abandonment rate by constantly reminding customers of their forgotten items.
The chatbots can encourage customers to proceed with the cart product and make a successful purchase by sending several engaging emails and texts about discount coupons and vouchers. Additionally, the chatbot should offer one-click purchases on cart items to ensure a quick checkout process that saves the seller and buyer time.
3. Payment Processing
The eCommerce chatbot has to promise customers a safe, secure, and seamless payment procedure. As an online business, your virtual assistant should allow the users to pay via multiple payment gateways without restrictions.
Not just that, you need to train the chatbot to carefully handle customers in case of any declined or pending payment. In short, these chatbots are expected to immediately provide assistance and timely updates about the payment status to ensure a no-hassle shopping experience.
4. Omnichannel Support
While generally, small website chatbots can only serve a tiny segment of potential customers, ecommerce chatbots can go beyond a single platform. The chatbot you choose should have expertise in promoting products on the website and app and through social media platforms like Facebook, Instagram, WhatsApp, Twitter, etc.
Not only that, these chatbots help a retailer in cross-channel follow-up. With such capabilities, the chatbot allows businesses to expand by widening their social reach via multiple platforms, ultimately generating bulk inquiries and purchases.
5. Relentless Customer Service
One of the most vital features of an ecommerce chatbot is its customer assistance. These chatbots should be available 24/7 and respond to queries instantly, attempting to engage the customer in a productive conversation, leading to a potential solution.
With multilingual capability and precise data recordings, they offer quick and accurate solutions whenever a customer raises a query ticket. In fact, due to such assistance, almost 40% of users worldwide prefer to interact with chatbots rather than live agents.
6. CRM Integrations
Ecommerce chatbots are expected to access customer relationship management data and streamline the same to provide personalized assistance, such as order updates and recommendations, improving customer satisfaction.
Further, these chatbots are also meant to automate routine customer service tasks, freeing human agents for complicated issues and capturing real-world data on customer interactions.
7. Visual Search
An online retailer needs to ease its users' browsing process; hence, having chatbots with visual search features is necessary. Such ecommerce chatbots specialize in integrating with advanced technology to leverage image recognition technology that enhances the shopping experience by allowing users to search for products using images instead of text.
The chatbot being able to do so helps customers to search for products on your platform that they have located elsewhere. This chatbot feature also activates cross-language functionality, enabling customers from diverse backgrounds to find products without needing specific vocabulary.
Top 5 AI Chatbots for eCommerce in 2025
Did you know that the average ROI of chatbots is 1275%? Did this stat excite you to launch an AI chatbot for your eCommerce store? Here are our top 5 best picks you can get started with.
1. App0
Based in San Francisco and Austin, App0 is a US-based SaaS company that empowers eCommerce businesses to drive more conversions and nurture long-term customer loyalty. They have many advanced AI-powered solutions built by an experienced team with deep expertise in the tech world and the industry.
Designed to maximize conversion rates, their AI-powered chatbots and shopping assistants are the best for your customers. They are trained on your product catalog and portfolio with predictive behavior capabilities. That's how they provide expert-level shopping assistance to your customers. Besides, they also have other solutions like AI-powered FAQs, AI-powered quizzes, and AI-powered product comparisons, thus assisting customers in a personalized manner at every step of their journey.
Their chatbots and AI shopping assistants have proven successful in the eCommerce industry. Some of their clients have noticed an 8.5% increase in orders and a 17% increase in conversion rate and average order value. They offer the best AI chatbot for ecommerce.
Partnering with App0 has transformed how we connect with our customers. Their AI-powered platform has helped us create a more engaging shopping experience, driving meaningful results across our key metrics.
~ Tammy Rant, Co-founder of Tushbaby
Key Features
- They have category-specific shopping assistants that deliver hyper-personalized experiences throughout the customer journey, from the home page product discovery to the checkout page.
- App0’s AI-powered Product Expert has predictive behavior capabilities that anticipate customer concerns, serving them right with what they need.
- Its omnichannel capabilities across the web, SMS, and email help create a unified, frictionless, and engaging customer shopping experience.
- It also offers intelligent AI-powered quizzes that allow shoppers to type in their queries and understand their unique needs and pain points.
- App0’s AI-powered FAQs are interactive and dynamic and instantly deliver personalized answers to each customer by anticipating their needs.
- Their shopping assistants also provide comparison tables and summarise reviews and product descriptions for the customer.
- It seamlessly integrates with popular eCommerce tech stacks while being customizable and scalable.
- It's easy to set up and offers a 30-day trial period too.
- The best part is that it's SOC 2 compliant, ensuring your data is safe and encrypted.
2. HubSpot Chatbot Builder
HubSpot Chatbot Builder helps businesses create and launch AI chatbots for eCommerce with little to no coding experience. Their chatbots work not just on eCommerce websites but also on Facebook Messenger.
The chatbot seamlessly integrates with HubSpot’s CRM, thus allowing you to create various types of bots, from traditional, task-specific to advanced, conversational AI ones. Their chatbots are known for automating customer queries while providing 24/7 customer support and qualifying leads. It's easy to use, versatile, and customizable according to the business's unique needs.
However, their chat flow templates are limited, and extra features are included in premium paid packages.
Key Features
- The interface is quite simple and visual, with drag-and-drop functionality. It also has step-by-step instructions to assist businesses.
- The conversation flows are customizable and can be tailored to address various customer needs.
- Their chatbots are integrated with the Hubspot customer database, which allows it to provide personalized responses to customer queries.
- Their chatbots can automatically collect lead information and rank them by asking planned questions, thus helping in lead generation and qualification.
- Besides the traditional ready-made templates, they also offer other customizable templates such as meetings bot, concierge bot, etc.
- You can customize the chatbot, its appearance, behavior and test it before it goes live.
3. ManyChat
ManyChat is one of the best chat automating platforms for social media platforms such as Facebook, WhatsApp, SMS & Telegram. It helps businesses create rule-based AI chatbots for eCommerce that lead customers on their journey from sales promotions to the checkout page.
Besides the bot-to-human feature, it has an AI assistant to help with flow creation and messaging. With ready-made templates and rich features like reaching customers via text, it helps redirect people who clicked on your ads to the bot. Besides, it also enables you to recover abandoned carts when integrated with Shopify.
Nevertheless, it also assists customers with post-sales support. For improved campaign management, it segments customers and retargets them, too. However, it lacks native AI integration and doesn't provide multilingual support.
Key Features
- Besides being a visual flow builder, it offers automation triggers, thus letting businesses build conversations from scratch.
- It provides an omnichannel experience while automating conversations across various platforms and enhancing lead nurturing.
- It offers various interactive elements such as images, buttons, and videos, thus making the conversation more engaging.
- Their chatbots have advanced AI capabilities such as AI intents and keyword recognition to understand customers' queries better.
- Besides the chatbot, it also offers a smooth transition to human agents in complex queries.
- It's flexible and offers numerous integrations such as Google Sheets, Zapier, etc.
4. Ada
Ada is a powerful chatbot builder tailored for eCommerce brands, helping businesses automate customer interactions seamlessly. It integrates easily with social channels, APIs, and support tools, making it a versatile solution for online retailers.
The platform allows businesses to design complex conversation flows without coding expertise, ensuring smooth and efficient customer engagement. Additionally, Ada allows customers to escalate conversations to live agents when needed, maintaining a balanced human-AI interaction.
While Ada offers powerful automation, its staging environment can be challenging, and its analytics reports lack customization. However, its ability to streamline customer support and optimize engagement makes it a top choice for eCommerce businesses.
Key Features
- Ada’s drag-and-drop interface simplifies chatbot creation, enabling quick customization.
- The Reasoning Engine™ automates over 70% of inquiries while ensuring a smooth handover to human agents when necessary.
- Advanced Natural Language Processing (NLP) enhances chatbot understanding, allowing context-aware and human-like interactions.
- Chat widgets can be tailored to match brand identity, ensuring a consistent customer experience.
- Businesses can engage customers across websites, SMS, and social media platforms for a seamless experience.
- It provides insights into chatbot performance and customer behavior for data-driven optimizations.
- It also supports CRM integrations like Zendesk and HubSpot for enhanced workflow management.
5. Chatfuel
Chatfuel is known for creating AI chatbots for eCommerce and automating business communications. It also offers a clean, simple, and minimal interface with drag-and-drop builder functionality. Their AI chatbot for eCommerce can drive traffic and handle customer queries across your social media handles like Facebook, Instagram, and WhatsApp.
Chatfuel offers advanced automation features, such as keyword detection and personalization, allowing businesses to create conversational pathways. This code-free platform also has an in-built CRM for qualifying and segmenting leads.
The best part is that their chatbots are adaptable and multifunctional; they can do everything from answering queries to collecting lead emails and other information. However, their freemium plan doesn't have many advanced features, and their features and integrations are slow to release.
Key Features
- Chatfuel offers a user-friendly visual chatbot builder with a drag-and-drop feature.
- Their chatbots are AI and NLP-powered, which makes them conversational, too.
- It offers a live chat option with flow triggers that initiate specific chatbot actions based on customer responses.
- Their chatbots are customizable to deliver personalized conversational experiences.
- It offers a shared inbox wherein team members can collaborate and use it for internal communication.
- It offers easy integrations with Shopify and other eCommerce tools.
- It also provides in-depth user satisfaction and chatbot performance analytics by tracking the chat history.
- Moreover, it also segments customers based on their behavior and interactions for re-engaging them later.
5 Best Examples of AI Chatbots for eCommerce in 2025
According to Juniper Research, retail spending via chatbots will hit $72 billion by 2028. The big players in the industry have already started making the most out of chatbots in all possible ways. Here are 5 best examples stating how AI chatbot for eCommerce is not just a trend anymore but a necessity for every online store.
1. Amazon - Personalized AI Shopping Assistant
The second largest global retailer, Amazon, has implemented an AI-powered shopping assistant named Rufus, which uses generative AI to assist customers in their shopping journey. Rufus analyses customers' shopping habits, thus providing them with tailored recommendations, the latest product updates, trends, order information, product comparisons, etc.
Besides, its FAQ system is also dynamic, innovative, and AI-powered which predicts customer queries, thus answering it and suggesting relevant follow-up questions and reviews to build confidence. It provides personalized answers to all customer queries in real time, saving time and reducing decision fatigue.
According to CEO Andy Jassy, it's one of the best investments driving the company for greater convenience and success, and so he says,
We expect throughout 2025 that the number of occasions where you’re not sure what you want to buy and you want help from Rufus are going to continue to increase and be more and more helpful to customers.
2. Sephora - Advisory Chatbot
Sephora uses multiple chatbots across various platforms as the first beauty brand to welcome an eCommerce chatbot. Facebook has two bots, namely, reservation assistant and virtual artist. The reservation assistant bot helps customers book in-store makeovers, whereas the virtual artist enables you to color match and try on Sephora products virtually just by scanning your face.
Besides, it has also launched another conversational AI chatbot named Kik, which provides personalized recommendations & shopping experiences to customers with an AI-enhanced interface. Kik also assists customers with beauty advice, step-by-step guides, and video demonstrations while allowing them to social shop by inviting friends to the conversation.
We were able to engage in real-time with our Gen Z customers, helping her learn, get inspired, and play with beauty for an important moment… With Kik, we are able to participate in her social and mobile experience in a way that’s natural and useful.
~ Deborah Yeh, SVP of Marketing & Brand at Sephora
3. Kiehl
The cosmetics brand Kiehl also has an AI-powered chatbot that mimics a human consultant and provides customers with personalized suggestions and expert advice. Their Facebook Messenger chatbot also helps customers book beauty consultations and post-purchase support.
It understands the individual skin concerns of every customer, thus providing them with tailored recommendations. Besides, customers also get reminders about when they will run out of their favorite product, which they can reorder with simple text messaging. This chatbot helped them improve their response time while building a relationship commerce.
4. Snaptravel - Trip Planning Chatbot
Snaptravel understands that customers find it tiresome and time-consuming to plan their trip, from flight prices to hotel room offers. That's why they have a multi-platform chatbot that makes travel booking easy, short, simple, and personalized to the customer's budget and preferences.
Their consulting chatbot interacts with customers regarding their preferred city, budget, and special needs, providing personalized recommendations in as little as 20 seconds. The chatbot also handles the rest of the tasks, automating and simplifying the booking process.
Besides, the chatbot also serves as the first point of contact for customer queries and keeps them updated regarding their bookings and reservations in real-time. With these chatbot services, SnapTravel has been reported to have made 1,000,000 bookings.
5. Zara - Inventory Management Chatbot
Using chatbot and AI technology, the well-known fashion brand Zara improves its inventory management, thus streamlining operational efficiency. Zara has a BOPIS (Buy Online, Pick-Up in Store) policy, which allows customers to order their favorite Zara products online and pick them up from their nearest outlet.
Their AI system uses RFID (Radio Frequency Identification) technology to update and track inventory in real-time, thus informing customers of the product availability when they order online. Besides, it uses AI-driven analytics to predict customer demand and adjust stock levels accordingly to avoid chances of stockouts and overstocking. It's a great way not to let customers stand in long queues while still having their favorite products.
5 Best Practices to Keep In Mind While Implementing AI Chatbots for Ecommerce
There is no doubt that eCommerce chatbots are assets to eCommerce businesses. With its increasing adoption, these companies must have a prerequisite knowledge about chatbot implementation's Do’s and Don’ts.
Here are the best practices to keep in mind while implementing AI chatbots for ecommerce purposes:
- Companies need to understand that although not human, these AI chatbots for eCommerce initially tend to feature human-like limitations. Hence, companies should properly ground the chatbots, i.e., to make the chatbots familiar with specific product catalogs and the business in general.
- E-commerce businesses should have a clear fallback policy determining the right time for a conversation to shift from a chatbot to a human assistant while addressing customer service requests.
- Optimization is essential while implementing chatbots to ensure the seamless performance of these virtual assistants. Companies should regularly monitor conversations, refine the knowledge base, and update information.
- What you really shouldn't do is expect an AI chatbot for eCommerce to be instantly capable of adapting to business operations. Chatbots have inherent limitations, and premature push can cause them to hallucinate.
- It is advisable for companies not to explore cheaper options while implementing chatbots. Go for a reputed chatbot builder with extensive customization features, flexibility, scalability, and enterprise-grade security.
Conclusion
AI chatbots have become popular in eCommerce because they benefit customers and businesses. Creating an AI chatbot for eCommerce today is easy and requires little to no coding expertise. Moreover, they also offer high ROI by improving sales and imparting an impressive customer experience. Big eCommerce giants like Amazon, Walmart, Sephora, and H&M have already launched chatbots and AI shopping assistants and recorded improvements on their platforms. What's stopping you from joining this race of AI chatbots for eCommerce and giving your business a touch of automation?
If you are still confused about which AI chatbot for eCommerce would be the best for you, we suggest you use App0. Trusted by industry experts and with deep expertise in the industry, it's the perfect solution to get started with. App0's AI chatbot and shopping assistants deliver a personalized shopping experience for every shopper by creating category-specific shopping assistants that seamlessly embed into the customer journey across every touchpoint - chat, FAQs, quizzes, or product comparisons. We also offer a 30-day trial period. Check out App0 today and see your website's AI shopping assistant come live within a few days!
FAQs: AI Chatbot for Ecommerce
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