How Bombay Hair powers confident hair purchases with real‑time AI guidance

About Bombay Hair

Bombay Hair is a global beauty brand

known for premium 100% Remy human‑hair extensions, salon‑grade styling tools, and accessories, all offered at disruptive prices. By pairing thick‑from‑root‑to‑tip extensions with a curated tool line, the company empowers shoppers worldwide to create “good hair, good day” moments at home.

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Bombay Hair’s AI Vision

Making it easy for shoppers

• Friction‑free answers. From care tips to shipping times, dynamic FAQs needed to surface answers the second a question popped up.

• Sales‑first focus. Every interaction should nudge toward the cart boosting conversion and basket size without adding human workload.

• Instant shade certainty. Matching extensions to natural hair color is the moment of truth; AI guidance had to be as trusted as an in‑salon stylist.

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The problem

Obstacles on the Road to Color‑Perfect Commerce

For Shoppers

• Information rabbit holes. Care, length, and thickness questions often send customers hunting through blog posts instead of buying.
• “Will this match?” anxiety. Online photos and lighting tricks make judging shade tricky; wrong picks lead to returns and hesitation.

For Bombay Hair

• Fragmented FAQs. A static help center couldn’t keep pace with new product lines or promotions, creating CX tickets and drop‑offs.
• Manual color‑match inboxes. Staff spent hours reviewing selfies and suggesting shades—time‑intensive and hard to scale.

The solution

Taking the guesswork out of shade selection

• App0's AI powered Color-Match Tool makes shade selection easy. Shoppers upload a quick photo, and the agent analyzes their tone, undertone, and desired length to recommend the perfect extension set - no stylist needed.

• With the Dynamic FAQ Engine, shoppers get real-time answers pulled directly from product pages, care guides, and policy documents. This reduces repetitive support tickets and keeps information accurate and up-to-date.
• The Sales-Optimized Chat doesn’t just answer questions, it sells. Conversational flows guide customers toward helpful add-ons (like a heat-protectant spray with a curling wand) and even auto-apply promotions to smooth the path to checkout.
• Finally, Through a Dual-Store Deployment, a single App0 instance supports both the US and Canada Shopify storefronts. It intelligently localizes pricing, shipping rules, and inventory. So everything runs through one centralized AI brain.